Properstar, the international real estate portal that lists 3M+ properties across 100+ countries, just opened local domains in five Latin American markets. Buyers and renters in Colombia, Costa Rica, Dominican Republic, Mexico, and Brazil can now reach the full Properstar listings from a local URL, in their own language, with their own market's listings featured first.
The global side is unchanged. The network of 73+ partner portals that has carried Properstar listings across borders for years keeps doing exactly what it has been doing. What is new is a local front door in each of those five countries, opening onto the same 3M+ listings the rest of the world already searches.
For agents listing on Properstar in any of those five markets, your inventory now reaches both audiences from one place: the international buyer searching from abroad, and the local buyer searching from down the street. No new fee. No new setup. It is already live.
Here is what the new local doors actually do, why scale still matters more than ever, and what is coming next.
Buyers and renters in those five countries used to land on Properstar through an international interface tuned for foreign buyers searching from abroad. From this month, they get a local entry instead:
A buyer in São Paulo can compare a Brazilian apartment with one in Lisbon, Miami, or Paris on the same Brazilian Properstar domain that surfaces Brazilian listings first. The 3M+ catalog is one catalog. The difference is the door you walk through to reach it.
For agents in the five LATAM markets, your listings now reach two distinct audiences without you doing anything different:
That second audience used to be hard to reach through an international real estate portal. It is reachable now.
For agents outside the five countries, the international exposure you have today is unchanged. The Properstar listings you publish continue to flow into 100+ countries through the same 73+ partner portals. If anything, every new local door we open elsewhere expands the buyer pool that can find your listing from their own country.
Honest note on volume: opening a local domain does not multiply leads on its own. Listing quality and inventory still do that work. A local front door makes your listings findable in the right context to a new audience. The rest is up to the listing.
If you want a refresher on how the search side ties it all together for buyers, our AI-powered search experience covers the buyer journey, and Properstar Messages handles the conversations in any language, in real time.
Most real estate portals are local. A handful are international. Almost none are both at meaningful scale. Properstar lists 3M+ properties across 100+ countries, syndicated through 73+ partner portals. That footprint takes years to build and is expensive to replicate.
The new LATAM rollout sits on top of that footprint, not next to it. A buyer in Mexico City now sees Mexican listings first, then everything else. A buyer in Lisbon already saw Portuguese listings first, then everything else. Both reach the same global catalog from different front doors.
That combination is the product, not a side benefit. International exposure brings cross-border interest to your listings; according to the OECD's International Migration Outlook, cross-border movement has grown across the decade and continues to drive a meaningful share of property demand in destination countries. Local domains, on top of that, bring domestic interest in the markets where it makes commercial sense. Your Properstar Dashboard surfaces both flows in one view.
More local doors are coming. Latin America continues with Argentina, Chile, Peru, Panama, and other markets in the queue, and European and Asian markets follow on the same path. Each new market goes live when its local experience is ready, and we will announce them market by market as they ship.
If you operate somewhere not yet on the local list, nothing about your existing international real estate portal coverage changes. Your listings continue to reach buyers across 100+ countries through the partner-portal network. You will hear from your regional Properstar contact when your country is up.
For broader context on Latin American property demand while you wait, the World Bank's LATAM economic outlook is a useful reference.
Properstar is an international real estate portal with 3M+ listings in 100+ countries, and from this month, with local domains in five LATAM markets on top of that. The global side is not changing. The local side is an addition.
For agents in Colombia, Costa Rica, Dominican Republic, Mexico, and Brazil, no action is required to benefit. Your listings are already in both flows. To see where your inquiries are coming from, including the new local-search origin, head to your Properstar Dashboard. If you operate in a market on the queue and you are not yet a Properstar partner, the agents overview is the place to start.