Selling a property to a Chinese buyer can be a challenge. From the language barrier, to transferring money out of China, many aspects of the user-journey can be challenging unless you know how to deal with them.
China and Properstar
At Properstar, we market properties on the Chinese property portals Anjuke (安居客), Fang (房天下), and Sodichan (搜地产). We know these portals because China is a natural focus for us at Properstar, as we specialize in international marketing. The complexity of marketing properties to Chinese buyers is a result of its rapidly changing market. To facilitate the first steps of the international buyer journey for you, Properstar has a dedicated Chinese Concierge Team.
Our Chinese Concierge Team works as follows:
1. Leads come through to Concierge Team through the following channels:
Online: Buyer clicks on the enquiry button on listing page and enters their information like: name/phone/email/questions. The enquiry is then sent as an email to the Concierge Team. A Concierge team member will call back the buyer within 24 hours to do a more detailed follow up with them, in person.
Phone: Buyer calls a Chinese toll-free number directly, where a team member will speak to the buyer directly.
Chat: Buyer uses online chat platforms to get in touch with a Concierge member
All the enquiries will be dispatched out to agents/developers via email.
2. Qualifying questions include:
Reason for purchase: investment / education / business / migration
Property Criteria: location, size, price point, etc.
Viewing: when/if the buyer plans to visit the country where the property is located
Timeline: the time-frame that the buyer has in mind to complete the purchase
Finances: intention to pay cash, finance the purchase, etc.
With these questions, the ListGlobally’s Chinese Concierge Team is able to narrow down about 5-8 ideal properties that suit the buyer, then they match those listings with agencies and/or agents.
Properstar Chinese Concierge generates leads for you
Typically, we find that about 65% of the enquiries are from buyers who are keen to understand more about the market and would like to be matched up with 4-6 agents so they can have a more objective view of the market.
The remaining 35% of enquiries typically turn into warm leads for our Global Agents.
Our Concierge Team is here to assist with the first steps in connecting Chinese buyers with agents.
If Chinese buyers are a focus for you, please don’t hesitate to get in touch with us and discuss how we can help you market your properties to Chinese buyers!
