--- title: Three steps to winning luxury listings description: Three steps to winning luxury listings image: https://agent.properstar.com/hubfs/Three%20steps%20to%20winning%20luxury%20listings.jpeg --- [![properstar-landpages-logo](https://agent.properstar.com/hubfs/Properstar/properstar-landpages-logo.svg "properstar-landpages-logo")](https://www.properstar.com) - [All](https://agent.properstar.com/en/) - [Market Trends](https://agent.properstar.com/en/tag/market-trends) - [Stories](https://agent.properstar.com/en/tag/stories) - [Buyer Insights](https://agent.properstar.com/en/tag/buyer-insights) - [Selling Strategies](https://agent.properstar.com/en/tag/selling-strategies) - [Properstar](https://agent.properstar.com/en/tag/properstar) - ##### [All posts](https://agent.properstar.com/en/topic/all-posts?hsLang=en) - ##### [Home Marketing](https://agent.properstar.com/en/topic/home-marketing?hsLang=en) - ##### [Selling Strategies](https://agent.properstar.com/en/topic/selling-strategies?hsLang=en) - ##### [Market Trends](https://agent.properstar.com/en/topic/market-trends?hsLang=en) # Three steps to winning luxury listings Geoffroy Reiser - 2020-11-27 - - ## Winning a luxury listing Winning and selling listings is what being a real estate professional is all about. Sometimes this is easier said than done, but we have some tips to help you **win your next listing.** How can you convince the owner of a **luxury home** to work with you? How can you rival with a real estate agent from Sotheby's International Realty, Christie's International Real Estate, or Coldwell Banker?   ![Real estate listing](https://agent.properstar.com/hs-fs/hubfs/Imported_Blog_Media/capture-decran-2020-11-19-a-17-28-03-1024x628-3.png?width=662&height=405&name=capture-decran-2020-11-19-a-17-28-03-1024x628-3.png)   ## Attract property owners to list their luxury home - **with you!** Here are some tips on how to appeal to luxury homeowners: ### 1. Be an expert about foreign buyers Your clients will appreciate that you are knowledgeable about the international market and this is ListGlobally's specialty! For example: - France: The international clientele in Paris, in the Marais and on the Parisian Left Bank, represented **40%** of our clientele. - [Barnes International Realty](https://immobilier.lefigaro.fr/annonces/edito/acheter/j-achete/limmobilier-de-luxe-en-forte-croissance) - Portugal: The average value of real estate operations this year was € 900,000, with foreigners representing **70%** of the buyers. - [Sotheby's International Realty](https://www.jn.pt/economia/brasileiros-pagam-um-milhao-por-casas-de-luxo-em-portugal-10331682.html) - Spain: the proportion of foreigners buying prime property in regions of Barcelona, Costa Brava & Girona, Valencia, Ibiza and Marbella regions was **76%**. - [Lucas Fox International Properties](https://www.lucasfox.com/news-and-press/2019/03/25/foreign-buyers-propel-high-end-homes/) - Turkey: Wealthy international buyers are flocking to Turkey. A total of about 137,000 foreigners currently own property in Turkey" - [Mansion Global](http://www.mansionglobal.com/turkey-luxury-real-estate/index.html) **Give the luxury property owner statistics such as these**. You can find them in the press, or online doing searches about foreign buyers in your city, region, or country. Now that the owner is **convinced about the importance of foreign buyers for luxury properties**, we can get to the next step. How will you, as his real estate agent, market his property to sell it to foreign buyers? ### 2. Highlight your global marketing strategy Win the listing using 3 inexpensive solutions that ListGlobally has created for you. #### > Global Agent program The first solution costs €30 per agent per month, we call it the [**Global Agent**](https://www.listglobally.com/global-agent)program. By becoming a Global Agent, all your properties will get promoted to an audience of **200+ million potential buyers, in 60+ countries**. #### > Global Marketing flyer The second tool is free to all members of the Global Agent program. We provide a one-page flyer to **help real estate agents present their international marketing strategy to a property owner**. ![](https://agent.properstar.com/hs-fs/hubfs/Imported_Blog_Media/capture-decran-2020-12-10-a-10-35-39-722x1024-3.png?width=722&height=1024&name=capture-decran-2020-12-10-a-10-35-39-722x1024-3.png) [Flyer-Generic-Vertical](https://blog.listglobally.com/wp-content/uploads/2020/11/neutral-flyer-vertical.pdf?hsLang=en) #### > Luxury listing The third way we help you win a Luxury listing is to **publish your luxury properties on carefully curated Luxury real estate websites**. Before we launched this new offering, only dedicated Luxury real estate brokerages were publishing prime properties on portals such as Mansion Global, Wall Street Journal, Juwai, Proprietes Le Figaro, BellesDemeures, Lux-Residence, or PrimeLocation. But now, we're making this available to **any agent** who has a **property for sale above €1 million**. [![](https://agent.properstar.com/hs-fs/hubfs/Imported_Blog_Media/luxury-button-1-300x51-3.jpg?width=250&height=42&name=luxury-button-1-300x51-3.jpg)](https://www.listglobally.com/luxury) ### 3. Show your client that their property will be on top of search results By now, you've convinced the property owner that foreign buyers are essential and you've showcased your strong digital marketing strategy to attract them. What's missing? **The final touch:** show the owner that his property will be on top of search results, reaching a massive target audience. With the ***Global Agent*** program, your properties will get elevated in search results, appearing on the first pages on partner websites in the ListGlobally network of portals. Additionally, you can boost 1 specific property to the top of search results by promoting it to either [Luxury](https://www.listglobally.com/luxury)or to [Elite.](https://www.listglobally.com/promotions) For more on the benefits of paying for an upgrade; read this article ["Paid Space is Just Plain Smart."](https://blog.listglobally.com/paid-space-is-just-plain-smart/?hsLang=en) A picture says a thousand words - many agents in the ***Global Agent*** program take a screenshot to share with their clients. Below, is a screenshot from a search on Properstar.com (a listing site on ListGlobally's network), for properties above €1 million. As you can see, the **Global Agent** José Esteban Gomes, of IAD Portugal, has promoted his property to the top of search results. ![Luxury property for sale Funchal, Portugal](https://agent.properstar.com/hs-fs/hubfs/Imported_Blog_Media/capture-decran-2020-11-19-a-08-48-23-1024x588-3.png?width=668&height=383&name=capture-decran-2020-11-19-a-08-48-23-1024x588-3.png) ### Bonus! a 4th Step: Sharing the publication report with the property owner The first 3 steps give you a  stronger chance of winning the listing, But, as we all know, this is only the beginning of the journey. To offer exceptional service and to impress your client, share an **international** report showing the impact of listing with our global network. Here is an example of what the property owner receives in a report:  ![Share to Property Owner](https://agent.properstar.com/hs-fs/hubfs/Imported_Blog_Media/capture-decran-2020-11-19-a-17-34-10-e1605816070586-300x165-3.png?width=609&height=334&name=capture-decran-2020-11-19-a-17-34-10-e1605816070586-300x165-3.png) ## Win any listing Now that you know the way to win a Luxury listing - winning any listing is similar and includes ListGlobally's custom product offerings, market information and elevated listings no matter which market is the best fit for you and your clients. **Good luck winning new listings!** ## More About Luxury by ListGlobally Launched in September 2020, the new Luxury Network by ListGlobally will provide individual agents with the ability to boost their luxury listings, to reach affluent consumers through a newly defined network of premium property portals which are devoted to luxury advertising. Luxury Network portals include Mansion Global, Juwai, the Wall Street Journal, BellesDemeures, PrimeLocation, Propriétés le Figaro, Lux-Residence and others. The number of portals in the Luxury Network may differ depending on the location of the property being advertised. Luxury properties promoted through ListGlobally will automatically be syndicated and published on our participating luxury portals, maximizing the listings' exposure to a targeted audience of high net worth property buyers and investors. Each luxury listing will be featured with increased image sizes, displayed by a photo carousal. Branding for both the individual agent and their office will also be showcased on the listing. Luxury listings will receive top placement in search results across ListGlobally’s own Properstar property portal. The Luxury Network is available to agents that actively participate in ListGlobally’s agent program, Global Agent. Luxury listing promotions are purchased on an individual listing basis at a cost of EUR 99 per listing per month in Europe and $99 USD per listing per month for listings in located in North America. Contact ListGlobally for complete details about the Luxury Network by ListGlobally and the Global Agent program. **Questions? We invite you to reach out to us or open a chat with us on listglobally.com. ** [![](https://agent.properstar.com/hs-fs/hubfs/Imported_Blog_Media/listglobally-contact-us-button-300x151-Apr-18-2022-10-21-54-01-AM.png?width=215&height=108&name=listglobally-contact-us-button-300x151-Apr-18-2022-10-21-54-01-AM.png)](https://www.listglobally.com/contact) Contact our [ListGlobally Team](https://www.listglobally.com/contact) and we will help you get started with your enhanced global marketing strategy. If you’re a Real Estate Professional or property seller and you’d like to expand your international network, to advertise or to engage with international property buyers, contact us at ListGlobally. ListGlobally operates the largest global network of property portals in the world, advertising across +[100 property portals in over 60 countries](https://www.listglobally.com/portals?utm_source=blog&utm_medium=post&utm_campaign=foreign-buyers-pay-cash-usa), reaching a monthly consumer audience of over 200 Million potential buyers. ![email-1](https://6794844.fs1.hubspotusercontent-na1.net/hub/6794844/hubfs/email-1.png?width=104&name=email-1.png "email-1") ### Subscribe to our newsletter ## Most Popular - Jun 5, 2026, 11:51:13 AM | - Lionel Rudaz ### [Properstar expands locally in 5 LATAM markets](https://agent.properstar.com/en/properstar-expands-locally-in-5-latam-markets?hsLang=en) - Nov 20, 2025, 12:44:13 PM | - Lionel Rudaz ### [Introducing Messages, chat with your leads on the go](https://agent.properstar.com/en/introducing-messages-chat-with-your-leads-on-the-go?hsLang=en) - Oct 2, 2024, 12:34:51 PM | - Lejla Bise ### [Explore new possibilities in the luxury market: our network is growing!](https://agent.properstar.com/en/explore-new-possibilities-in-the-luxury-market-our-network-is-growing?hsLang=en) ## You might also enjoy ### [Properstar expands locally in 5 LATAM markets](https://agent.properstar.com/en/properstar-expands-locally-in-5-latam-markets?hsLang=en) - ##### [News](https://agent.properstar.com/en/topic/news?hsLang=en) - ##### [Professionals](https://agent.properstar.com/en/topic/professionals?hsLang=en) - ##### [Product updates](https://agent.properstar.com/en/topic/product-updates?hsLang=en) ### [Introducing Messages, chat with your leads on the go](https://agent.properstar.com/en/introducing-messages-chat-with-your-leads-on-the-go?hsLang=en) - ##### [Properstar](https://agent.properstar.com/en/topic/properstar?hsLang=en) - ##### [Market Insights](https://agent.properstar.com/en/topic/market-insights?hsLang=en) - ##### [Professionals](https://agent.properstar.com/en/topic/professionals?hsLang=en) ### [Explore new possibilities in the luxury market: our network is growing!](https://agent.properstar.com/en/explore-new-possibilities-in-the-luxury-market-our-network-is-growing?hsLang=en) ## You might also enjoy - ##### [Selling Strategies](https://agent.properstar.com/en/topic/selling-strategies?hsLang=en) - ##### [Market Insights](https://agent.properstar.com/en/topic/market-insights?hsLang=en) - ##### [Professionals](https://agent.properstar.com/en/topic/professionals?hsLang=en) ### [Seller preferences and client communication](https://agent.properstar.com/en/seller-preferences-and-client-communication?hsLang=en) Staying tunedto the pulse of buyers and sellers is of great importance to agents. In a previous article, we showcased some[valuable insights gathered from our agent survey](https://agent.properstar.com/en/properstar-agent-insights-for-2023?hsLang=en), discussed the shifting preferences of sellers and mentioned the vital role of client communication in an agent's toolkit. Today, we extend our exploration, turning our attention towards the expectations and communication preferences of buyers as they embark on their real estate journey. With the market facing seasonal challenges, it is helpful for agents to understand these dynamics. Join us as we uncover the world of seller preferences and good communication tactics- with tips to satisfy them!  - ##### [Selling Strategies](https://agent.properstar.com/en/topic/selling-strategies?hsLang=en) - ##### [Properstar](https://agent.properstar.com/en/topic/properstar?hsLang=en) - ##### [Market Insights](https://agent.properstar.com/en/topic/market-insights?hsLang=en) ### [Empowering agents, buyers and sellers with Properstar](https://agent.properstar.com/en/empowering-agents-buyers-and-sellers-with-properstar?hsLang=en) Properstar, together with the ListGlobally International Network has emerged as a game-changer in the real estate industry, revolutionizing how properties are bought, sold, and listed on a global scale. This article explores  Properstar's extensive range of products, services, and features, shedding light on our global reach, and the significance of our recent rebranding.  - ##### [All posts](https://agent.properstar.com/en/topic/all-posts?hsLang=en) - ##### [Market Trends](https://agent.properstar.com/en/topic/market-trends?hsLang=en) ### [United States real estate market update](https://agent.properstar.com/en/united-states-real-estate-market-update?hsLang=en) Home sales have been fluctuating but remain above recent lows, due to a combination of job gains, limited inventory, and fluctuating mortgage rates. Understanding these trends can help agents, individuals and policymakers make informed decisions to create a more equitable, accessible, and sustainable housing market. 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