--- title: Why marketing your properties globally matters description: Why marketing your properties globally matters image: https://agent.properstar.com/hubfs/en%20-%20why-marketing-your-properties-globally-matters.png --- [![properstar-landpages-logo](https://agent.properstar.com/hubfs/Properstar/properstar-landpages-logo.svg "properstar-landpages-logo")](https://www.properstar.com) - [All](https://agent.properstar.com/en/) - [Market Trends](https://agent.properstar.com/en/tag/market-trends) - [Stories](https://agent.properstar.com/en/tag/stories) - [Buyer Insights](https://agent.properstar.com/en/tag/buyer-insights) - [Selling Strategies](https://agent.properstar.com/en/tag/selling-strategies) - [Properstar](https://agent.properstar.com/en/tag/properstar) - ##### [All posts](https://agent.properstar.com/en/topic/all-posts?hsLang=en) - ##### [Buying abroad](https://agent.properstar.com/en/topic/buying-abroad?hsLang=en) - ##### [Home Marketing](https://agent.properstar.com/en/topic/home-marketing?hsLang=en) - ##### [Market Trends](https://agent.properstar.com/en/topic/market-trends?hsLang=en) # Why marketing your properties globally matters Properstar Marketing - 2018-09-01 - - Marketing your properties globally is vital in a world where there are no boundaries and barriers for international transactions. The number of international buyers is increasing everyday and according to ListGlobally study, real estate agents consider foreign buyers as highly important for their business development (83%) and 86% of the interviewed agents claims to work regularly with foreign buyers. In fact 43% say that the last time an international buyer inquired to one of their property listings, or attended one their open houses was in the last 7 days. On the other side people's lifestyle is changing right? Now you even have digital nomads that travel every time to different location and share public spaces to work. What kind of house to they need? Do they need a house? Who is searching for new houses? All these changes worldwide are impacting your activity and your market. The world is complex and full of opportunities and the buyer for that cosy apartment you have right in the city center might be the perfect option for someone sitting in China. ## Why marketing your properties globally matter?   Having international visibility is a key competitive advantage to win new mandates and to sell more. There are 4 reasons to publish your properties worldwide and with no further due we have the pleasure to unveil those: ### Higher exposure By providing global visibility to your properties, you significantly increase your potential audience. If there is more people viewing your products, the probability of getting more leads is higher. ### More Leads After publishing your properties globally,  you will see more traffic viewing on your houses and leads will start coming more often to your inbox. There is always a struggle between getting lots of leads and getting qualified leads and If a few years ago they were more concerned about quantity, now that they know the market better, they are more keen with qualified leads. They don't want to waste time and for this reason, real estate professionals seek platforms that are already doing that for them. On the other hand, more and more, real estate platforms are improving their services with artificial intelligence and concierge services. ### More Mandates Telling your selling customers that their properties will be seen by people around the globe is appealing and shows you are on the forefront of the real estate business. The same way you get more leads, selling can be quicker. By telling them, on your meeting, that their property is suitable for X, Y type of clients and telling them you have a way to reach them, significantly helps you to get their attention and gain mandates. Actually [17% of real estate agents worlwide believe that promoting their listings globally help them to gain more mandates](https://blog.listglobally.com/foreign-buyers-and-its-importance-on-the-real-estate-business/?hsLang=en). ### More sales Last but not least... if you get more leads and you have more product to show around the globe, it is normal you speed up and increase your sales. But be careful because there are a few thing to bare in mind when you work with foreign buyers like: 1. prepare yourself in advance 2. be proactive 3. respect cultural differences 4. provide specific information (want to know what kind of information? [check this out](https://blog.listglobally.com/what-your-customers-need-to-know-to-buy-a-property-abroad/?hsLang=en))   [![](https://agent.properstar.com/hs-fs/hubfs/Imported_Blog_Media/how-to-sell-a-property-to-chinese-buyer-listglobally-2.png?width=1500&height=504&name=how-to-sell-a-property-to-chinese-buyer-listglobally-2.png)](https://blog.listglobally.com/how-to-sell-a-property-to-a-chinese-buyer/?hsLang=en) Sell property to chinese buyer   ## How to choose the right website to promote your listings? The world went from local to global and the good news is that growth is powered by the famous 3W's (world wide web). Buyers and properties are everywhere and the web just connects them all in one single place. However more than having global marketing for your properties, you need to make sure where are the hotspots on the web. You need to publish your listings in the right property portals to get to your audience. By making sure you publish your listings on websites that attract your audience, at the right price, you are one step closer to success. But with so many international marketing opportunities the task of selecting one can get complicated. How do you select the right platform for your business goals? In this table we summarize thing for you. Let's have a look.     ## Wrapping up... Getting to the heart and the screen of these foreign buyers involves considering some factors such as: • having an excellent visibility through an international network of property portals (such as [ListGlobally](http://www.listglobally.com)); • a really good product; • showing the property as a good investment opportunity; • or selling the property as a dream. After all, that’s what travel agents do, too, right? Sell a dream. ## Build a global marketing strategy with ListGlobally ListGlobally has you covered, **providing access to a truly global audience and promotion **[**across the largest network of real property portals available**](https://www.listglobally.com/) **you will reach +200M potential buyers every month.** You select your properties and we publish worldwide through our network of [+100 property portals in +60 countries](https://www.listglobally.com/). We help you getting: - more Leads - more Sales > For more information on products and services, please [contact us](https://www.listglobally.com/contact). ![email-1](https://6794844.fs1.hubspotusercontent-na1.net/hub/6794844/hubfs/email-1.png?width=104&name=email-1.png "email-1") ### Subscribe to our newsletter ## Most Popular - Jun 5, 2026, 11:51:13 AM | - Lionel Rudaz ### [Properstar expands locally in 5 LATAM markets](https://agent.properstar.com/en/properstar-expands-locally-in-5-latam-markets?hsLang=en) - Nov 20, 2025, 12:44:13 PM | - Lionel Rudaz ### [Introducing Messages, chat with your leads on the go](https://agent.properstar.com/en/introducing-messages-chat-with-your-leads-on-the-go?hsLang=en) - Oct 2, 2024, 12:34:51 PM | - Lejla Bise ### [Explore new possibilities in the luxury market: our network is growing!](https://agent.properstar.com/en/explore-new-possibilities-in-the-luxury-market-our-network-is-growing?hsLang=en) ## You might also enjoy ### [Properstar expands locally in 5 LATAM markets](https://agent.properstar.com/en/properstar-expands-locally-in-5-latam-markets?hsLang=en) - ##### [News](https://agent.properstar.com/en/topic/news?hsLang=en) - ##### [Professionals](https://agent.properstar.com/en/topic/professionals?hsLang=en) - ##### [Product updates](https://agent.properstar.com/en/topic/product-updates?hsLang=en) ### [Introducing Messages, chat with your leads on the go](https://agent.properstar.com/en/introducing-messages-chat-with-your-leads-on-the-go?hsLang=en) - ##### [Properstar](https://agent.properstar.com/en/topic/properstar?hsLang=en) - ##### [Market Insights](https://agent.properstar.com/en/topic/market-insights?hsLang=en) - ##### [Professionals](https://agent.properstar.com/en/topic/professionals?hsLang=en) ### [Explore new possibilities in the luxury market: our network is growing!](https://agent.properstar.com/en/explore-new-possibilities-in-the-luxury-market-our-network-is-growing?hsLang=en) ## You might also enjoy - ##### [All posts](https://agent.properstar.com/en/topic/all-posts?hsLang=en) - ##### [Market Trends](https://agent.properstar.com/en/topic/market-trends?hsLang=en) ### [United States real estate market update](https://agent.properstar.com/en/united-states-real-estate-market-update?hsLang=en) Home sales have been fluctuating but remain above recent lows, due to a combination of job gains, limited inventory, and fluctuating mortgage rates. Understanding these trends can help agents, individuals and policymakers make informed decisions to create a more equitable, accessible, and sustainable housing market. Let’s look at some key trends expected to shape the US housing market for the remainder of 2023 and provide some insights into the current state of the market.  - ##### [All posts](https://agent.properstar.com/en/topic/all-posts?hsLang=en) - ##### [Selling Strategies](https://agent.properstar.com/en/topic/selling-strategies?hsLang=en) - ##### [Market Trends](https://agent.properstar.com/en/topic/market-trends?hsLang=en) ### [How to win an exclusive mandate](https://agent.properstar.com/en/how-to-win-an-exclusive-mandate?hsLang=en) As a real estate agent, winning an exclusive mandate can be the key to your success in this highly competitive industry. It's a chance to work exclusively with a client and earn a commission on the sale of their property. However, standing out in a crowded market can be challenging. That's why we're here to provide you with valuable tips on how to win that coveted mandate.   - ##### [All posts](https://agent.properstar.com/en/topic/all-posts?hsLang=en) - ##### [Selling Strategies](https://agent.properstar.com/en/topic/selling-strategies?hsLang=en) - ##### [Market Trends](https://agent.properstar.com/en/topic/market-trends?hsLang=en) ### [How to turn a renter into a buyer](https://agent.properstar.com/en/how-to-turn-a-renter-into-a-buyer?hsLang=en) Turning renters into home buyers can be a valuable source of business for real estate agents. 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