Getting attention and conversion to its listing is the starting point for any agent. This is true regardless the audience, local or international buyers. Plenty of advice are done to optimize listings: publish great photos, provide a full description, a fair pricing… but few are made to target foreign buyers specifically.
Here are 5 secrets to optimize your property listings to catch foreign buyers attention:
1. Provide information about the region and activities around
It is usual to provide some information about the direct surroundings. Impersonating a foreign buyer and think about what you would do in this area. It worth considering more information about leisure activities around. A foreign buyer may be interested if a golf in the neighborhoods, same for beaches, surf spots and so on.
2. Say which languages you are speaking
Foreign buyers may have a limited of understanding of local language, if any. Saying you can serve them in their own language, or one there are up to speak, will be a great point of differentiation. They will feel more confident to contact you, and so you may have better conversion rate on your listings.
3. Sell the dream
Foreign buyers may have an idealistic vision of the region or town they are looking for. You can play with it, add an image of the beautiful beach in the surroundings, highlight the swimming pool with the opportunity to use it all year round, mention the view on specific building, describe a room as a guest room to welcome friends for the week-ends and so-on.
4. Publish your listings on foreign platforms
Foreign buyers may not know the local real estate platforms and could search on their local websites. Define your targeted audience and learn which platform is poplar in their home country. For instance: Rightmove is popular in UK, French will prefer SeLoger.com, Anjuke.com will be the best place to target Chinese people and so on… Obviously, ListGlobally will help you publishing in all these platform at once.
5. Translate your listings into foreign languages
Obviously, saying you speak a specific language is good, and translating the listing is even better. Doing so, you will be able to reach a larger audience and make sure they will be able to understand your property description. Even if you are not speaking their language, it will help you to get the first contact. Translation services like Google could help, prefer professional translator like TEXTmaster which will improve overall quality consequently but at a price. Otherwise you can automate it using ListGlobally which will translate the listing into 16 languages with dedicated algorithm for real estate.
