Staying tunedto the pulse of buyers and sellers is of great importance to agents. In a previous article, we showcased somevaluable insights gathered from our agent survey, discussed the shifting preferences of sellers and mentioned the vital role of client communication in an agent's toolkit. Today, we extend our exploration, turning our attention towards the expectations and communication preferences of buyers as they embark on their real estate journey. With the market facing seasonal challenges, it is helpful for agents to understand these dynamics. Join us as we uncover the world of seller preferences and good communication tactics- with tips to satisfy them!
Properstar, together with the ListGlobally International Network has emerged as a game-changer in the real estate industry, revolutionizing how properties are bought, sold, and listed on a global scale. This article explores Properstar's extensive range of products, services, and features, shedding light on our global reach, and the significance of our recent rebranding.
As a real estate agent, winning an exclusive mandate can be the key to your success in this highly competitive industry. It's a chance to work exclusively with a client and earn a commission on the sale of their property. However, standing out in a crowded market can be challenging. That's why we're here to provide you with valuable tips on how to win that coveted mandate.
Turning renters into home buyers can be a valuable source of business for real estate agents. In this article, we will explore the potential of this group for real estate agents and discuss strategies for you to convertrenters into buyers.
People are still buying houses and they always will. However, the hot housing marketwe experienced coming out of the pandemic, has cooled in most markets. For the remainder of the year agents will need to deal with strong competition and work hard to get the job done. Here are some tips for profitably ending the year.
Someone once said: “You never get a second chance to make a first impression”. Well, the truth is that the first impression of a buyer is what really counts when he sees your listings on Properstar. Actually, you have only a few seconds to convince the customer that you’re the best agent and that he should work with you.
In this article, we discuss how to promote yourself as an international real estate agent. We provide some strategies, examples and observations that have helped our agents and clients in the global real estate market.
Placing a property for sale on the market requires a large investment of time and dedication. However, if your client hasn’t received any interest after 30 days of having listed a property for sale, it is time to review your strategy.
This article gives you an idea of some mountain property options available for your clients, with a wide price range to choose from.
The uncertainty of 2020 caused the real estate industry to adapt to new strategies to sell to foreign buyers. ListGlobally’s business model has already provided a strong network and online marketing strategy for its agents and this has become even more applicable and valuable as we move forward into recovery from the global pandemic.
It can be a challenge to gain a landlord's confidence to trust you with the quick sale of their property.
We always talk about ListGlobally being the world’s largest network of property portals. But we are much more than that. We are a selling tool, we are a differentiator, and we offer the opportunity for you to be at the forefront of real estate.
We have already talked about seducing customers through a property description, however the message displayed on the text must coincide with the images shown. But great real estate photos don’t come easy. You need to have an eagle eye, a sense of aesthetics and a sales perspective to take the best photo to impress your potential buyers.
Selling a property to a Chinese buyer has its challenges. As prominent real estate agents and developers, the Chinese buyer is one of the most sought-after markets in international property. Almost every day we hear news pertaining to new purchases in many locations and countries.
However, many property agents and developers have come to me over the past years, puzzled. It’s all over the news, we see them on the street, at auctions, at open house, but most have never successfully sold to any before. Many try to get into this market but hitting the wall each time.
Here are a few things you need to know what is going on in the mind of a Chinese buyer.
It is well understood that the cross-border property buying process generally takes longer than a domestic purchase, however for Chinese buyers, the duration could be much longer than all other international property buyers. Reasons for this include language barriers, a restriction of information within China (no Google and Google maps which makes it hard for buyers to make independent searches,) and transferring money out of China etc.
It Is therefore very important to have a strategic long-term plan dedicated to the Chinese market. For example, setting up a WeChat official account to ensure that you can consistently connect with these buyers via WeChat.
WeChat is a big part of the Chinese lifestyle – it’s WhatsApp, Facebook, Insta, Tinder, Amazon, Yelp, Banking, Uber, UberEats combined in one App. Chinese do not use emails as much as we do, most communication is done via WeChat. If you want to connect with them, familiarizing yourself with WeChat will be a good start. (Note: WeChat has a translation tool for your conversations)
On Chinese real estate portals like Anjuke.com & Fang.com, 95% of their buyer’s inquiries leave WeChat contact details instead of mobile numbers.
Post properties for sales or market update on your feed so buyers can get updated on your markets.
Yes, Chinese is a tough language, but bear in mind that it is not a blocking issue. At the end of the day, if the buyer is really interested in your property and if they do not speak a single word of English or your language, they will bring along a translator or a friend|relative who can speak the language. I have seen a German agent and Chinese buyer conversing on WeChat using a translation tool to finish up a sale. It does work.
What is more important, is to find an efficient way to communicate with Chinese buyers at the early stages of the buying process. For example, hire a Chinese-speaking staff member or work with an external Chinese concierge to send them translated brochures. Once the qualification process is done, you can take over the closing.
End of the day, I have to admit that Chinese buyers are tough to deal with. But the greatest pleasure and comfort I get out of these ordeals is the old adage about Chinese buyers: You get one, you get the entire village. Once you get the first deal across, the buyer will start getting all his family and friends to buy from you! It’s a long process but the reward is huge.
ListGlobally has you covered by providing access to a truly global audience and promotion across the largest network of real property portals available you will reach +200M potential buyers every month.
You select your properties and we publish worldwide through our network of +100 property portals in +60 countries.
We help you getting:
For more information on products and services, please contact us.
Esther Yong is the Director and Co-founder of ACproperty.com.au, Australia’s no.1 Chinese language property portal. ACproperty is currently working alongside ListGlobally, providing Chinese market solution to ListGlobally clients around the world.
Esther Yong’s Linkedin Profile: https://www.linkedin.com/in/estheryongtj/
Last year, foreign buyers spent $74 billion on U.S. properties. The world is more connected than ever. Cross border transactions and investments in international property remain stable and global property marketing has become a requirement.
2020 has been a rollercoaster - as far as the US real estate industry is concerned. Leading markets in the country have witnessed record-low mortgage rates even as buyer demand surged consistently. There also was a wave of relocations across the country, which pushed home prices in many states including New York, California and Florida to unprecedentedly higher boundaries.
It’s not unusual for people to dream about living in the mountains.
Winning and selling listings is what being a real estate professional is all about. Sometimes this is easier said than done, but we have some tips to help you win your next listing.
As an international agent, no doubt that many of your foreign buyers have their eye on Switzerland, North America, France, Spain and Portugal.
You are publishing your listings worldwide through ListGlobally network of real estate portals? Well done!
With ListGlobally’s access to listing portals around the globe and our user-friendly interface, our agents and clients have the tools in place to start selling to foreign buyers.
In this article, we offer some practical advice when dealing with beachfront buyers. Here you will find tips from an on-the-frontline agent in coastal North America, Diane from Keyes.com, to glean some insights on being an agent during this unique time.
Summer vacation is the perfect time for foreign buyers to scope out the area where they have found a potential property to buy. It is common practice to visit the selected property as the final step before buyer’s seal the deal. Add this to an appetite for summer vacation plans and it is a well-balanced serving of business and pleasure.
In a typical year, the real estate would begin its Spring boom right about now; however, 2020 will be no typical year. The Coronavirus pandemic has undeniably impacted the spring schedule, making it likely that real estate market activity is going to be pushed further into the spring and possibly into the summer months. With many people postponing (or cancelling) summer holidays and hundreds of millions being placed on lock down, buyers and sellers have been looking at properties online, even more so than they usually do. When society resumes its normal rhythm, and it will, pent-up demand will likely yield a surge of activity in the market. As a real estate professional, you’ll want to capitalize on this interest and hit the ground running. Make sure you are positioned properly through ListGlobally’s global listing coverage and integrated platforms to help you secure new business.
The coronavirus crisis has now reached Europe, causing a considerable slowdown in everyone's daily routine. But what are the consequences of the ‘stuck-at-home’ scenario for potential buyers and users of the ListGlobally real estate portals?
Your listings are published on ListGlobally’s Network? Congratulations, you are now reaching a large audience of international property buyers!
Real estate is one of the most challenging industries in recent times. But thanks to various innovative strategies and solutions, the industry continues to improve with each passing day. This is why marketing and advertising strategies for the sector continue to evolve as agents strive to be noticed.
Consumer traffic data recorded from listing performance across the ListGlobally network has shown that in 2018, Foreign consumers that displayed the greatest level of interest in U.S. properties were Chinese consumers at seven percent (7%). French consumers accounted for five percent (5%) of total consumer interest, and UK citizens made up one percent (1%) of total consumer interest.
If succeeding in the national market already requires a lot of work, working in the international market is even harder. The competition is fierce and it requires you to be different and to expand your area of expertise.
You would expect that 100% of foreign buyers get an answer from the real estate agents they contact. After all, real estate agencies pay to list on property portals, to attract domestic buyers as well as foreign buyers.
