The real estate business changes every day. We all know that we need to constantly adapt but… easier said than done.
As we all know the idea of physical space and location is changing. Nowadays people can work anywhere and there are even cases where they live everywhere.
But how can I adapt to this?
The answer is Data, Data, Data … and more Data
You can find lots of information online and it is quite easy to get overwhelmed by all the numbers and statistics that we are getting every day.
But we all love data and the big “D” is here to stay. But why is it so important to read data?
Your customers are changing. The way they organize their professional and personal lives have an impact on the way your customers see their work spaces and houses.
Let’s think about people that are constantly moving due to their profession… do you think they will want to buy a mansion to spend 1 week per month?
In order to avoid you from trying to sell peanuts to dolphins we give you 4 tips:
- use data to know your customers’ needs and desires.
- use data to understand what their investment trends are
- use data to know who your international buyers are (did you know that international buyers are the “new thing” in real estate?)
- use data to understand what kind of mandates and leads you should seek
So… first lesson learned, your investment decisions are going to be more and more influenced by data collection and its analysis.
And as we want you to feel safe data usage we give you one last tip
Don’t run around in circles. Why not choosing a data base that provides you insights on international buyers? Don’t worry if you don’t speak their language we will translate your listings for you!
