If in the beginning of 2019, and after years of steady growth and low interest rates, many real estate and financial gurus expected a correction, and new opportunities to arise fuelled by technology, demographic changes, and the continued winding-down of traditional retail. But what will happen in 2020?
Luxury listings booming on Properstar portals
Luxury real estate activity flourishes.
With the pandemic, the sale of luxury properties has been rising all around the world. In this difficult period, investors and affluent buyers have been focusing on bricks and mortar, asset-based investments, like real estate.
- May 18, 2021 6:15:00 PM |
- Properstar Marketing
ListGlobally feature: Transferable listing promotions
As a Global Agent with ListGlobally, we are now offering you a feature that maximizes your listing promotions. You may remember the last feature announcement about Marketing Resources, and now we are pleased to tell you more about another exciting feature; the use of transferable listing promotions.
- Apr 22, 2021 11:07:54 PM |
- Properstar Marketing
5 Ways the pandemic has changed the job of a realtor
The ordinary processes of home buying and selling have changed since the pandemic. Many markets in the U.S. and Canada are seeing record sales, multiple offer situations, and record prices. Luckily the new normal has been a booming business for agents. Those freewheeling days of browsers dropping in for open houses, the playful back and forth of offers and counter-offers, and the luxury of conducting business between certain hours of the workday - are all long gone. In this new world amid a pandemic, real estate agents have had to evolve, modify and re-write their job! Here are 5 ways that the job of a realtor has changed:
- Apr 9, 2021 3:44:59 PM |
- Properstar Marketing
5 Ways ListGlobally helps you sell more properties
We always talk about ListGlobally being the world’s largest network of property portals. But we are much more than that. We are a selling tool, we are a differentiator, and we offer the opportunity for you to be at the forefront of real estate.
- Mar 26, 2021 3:59:06 PM |
- Properstar Marketing
Trends in luxury real estate
On March 11, 2021, we talked with real estate agents and their offices about the state of the luxury market in North America and we looked at some key market trends in U.S. real estate. Despite Covid, it is an exciting time to be in real estate and we enjoyed having a conversation with agents about their experiences, too.
- Mar 11, 2021 5:22:09 PM |
- Properstar Marketing
New feature: marketing resources to help you succeed
Your brand new ListGlobally marketing kit personalized with your photo and logo
ListGlobally has just launched a new tool, the Marketing Kit is available through the Resources tab in your MyListGlobally dashboard. Our goal with the new Marketing Kit is to help you win more listings and make more sales by providing you with a tool that helps you better explain your global marketing strategy to your clients.
- Mar 2, 2021 3:26:11 PM |
- Properstar Marketing
How to take good photos to impress real estate buyers
Seducing real estate buyers is not all about text
We have already talked about seducing customers through a property description, however the message displayed on the text must coincide with the images shown. But great real estate photos don’t come easy. You need to have an eagle eye, a sense of aesthetics and a sales perspective to take the best photo to impress your potential buyers.
- Feb 25, 2021 10:00:41 AM |
- Properstar Marketing
How to sell a property to a Chinese buyer
Selling a property to a Chinese buyer has its challenges. As prominent real estate agents and developers, the Chinese buyer is one of the most sought-after markets in international property. Almost every day we hear news pertaining to new purchases in many locations and countries.
However, many property agents and developers have come to me over the past years, puzzled. It’s all over the news, we see them on the street, at auctions, at open house, but most have never successfully sold to any before. Many try to get into this market but hitting the wall each time.
Here are a few things you need to know what is going on in the mind of a Chinese buyer.
1. The buying cycle is long
It is well understood that the cross-border property buying process generally takes longer than a domestic purchase, however for Chinese buyers, the duration could be much longer than all other international property buyers. Reasons for this include language barriers, a restriction of information within China (no Google and Google maps which makes it hard for buyers to make independent searches,) and transferring money out of China etc.
It Is therefore very important to have a strategic long-term plan dedicated to the Chinese market. For example, setting up a WeChat official account to ensure that you can consistently connect with these buyers via WeChat.
2. Use different media for communication
WeChat is a big part of the Chinese lifestyle – it’s WhatsApp, Facebook, Insta, Tinder, Amazon, Yelp, Banking, Uber, UberEats combined in one App. Chinese do not use emails as much as we do, most communication is done via WeChat. If you want to connect with them, familiarizing yourself with WeChat will be a good start. (Note: WeChat has a translation tool for your conversations)
On Chinese real estate portals like Anjuke.com & Fang.com, 95% of their buyer’s inquiries leave WeChat contact details instead of mobile numbers.
Post properties for sales or market update on your feed so buyers can get updated on your markets.
3. Language is a barrier but not a block
Yes, Chinese is a tough language, but bear in mind that it is not a blocking issue. At the end of the day, if the buyer is really interested in your property and if they do not speak a single word of English or your language, they will bring along a translator or a friend|relative who can speak the language. I have seen a German agent and Chinese buyer conversing on WeChat using a translation tool to finish up a sale. It does work.
What is more important, is to find an efficient way to communicate with Chinese buyers at the early stages of the buying process. For example, hire a Chinese-speaking staff member or work with an external Chinese concierge to send them translated brochures. Once the qualification process is done, you can take over the closing.
At the end of the day the reward is huge
End of the day, I have to admit that Chinese buyers are tough to deal with. But the greatest pleasure and comfort I get out of these ordeals is the old adage about Chinese buyers: You get one, you get the entire village. Once you get the first deal across, the buyer will start getting all his family and friends to buy from you! It’s a long process but the reward is huge.
ListGlobally is the perfect channel to reach Chinese buyers
ListGlobally has you covered by providing access to a truly global audience and promotion across the largest network of real property portals available you will reach +200M potential buyers every month.
You select your properties and we publish worldwide through our network of +100 property portals in +60 countries.
We help you getting:
- more Leads
- more Sales
For more information on products and services, please contact us.
Collaboration article — About the Author
Esther Yong is the Director and Co-founder of ACproperty.com.au, Australia’s no.1 Chinese language property portal. ACproperty is currently working alongside ListGlobally, providing Chinese market solution to ListGlobally clients around the world.
Esther Yong’s Linkedin Profile: https://www.linkedin.com/in/estheryongtj/
- Feb 19, 2021 11:38:19 AM |
- Properstar Marketing
Foreign Buyers: How to prepare a property visit
Last year, foreign buyers spent $74 billion on U.S. properties. The world is more connected than ever. Cross border transactions and investments in international property remain stable and global property marketing has become a requirement.
- Jan 24, 2021 10:15:33 AM |
- Properstar Marketing
U.S. real estate amid the pandemic
Thriving U.S. real estate market
The U.S. real estate market is booming, making it a surprising oasis amid the pandemic. In fact, the market continues to thrive due to record low mortgage interest rates and the ability to work from home.
- Jan 4, 2021 6:35:51 PM |
- Properstar Marketing
Future prospects of real estate in the United States
More and more foreign buyers are interested in United States real estate
2020 has been a rollercoaster - as far as the US real estate industry is concerned. Leading markets in the country have witnessed record-low mortgage rates even as buyer demand surged consistently. There also was a wave of relocations across the country, which pushed home prices in many states including New York, California and Florida to unprecedentedly higher boundaries.
- Jan 3, 2021 4:47:40 PM |
- Properstar Marketing
Things to consider when looking to buy a property in the mountains
It’s not unusual for people to dream about living in the mountains.
- Jan 3, 2021 3:22:46 PM |
- Properstar Marketing
Regulations for foreign property buyers in the United States
The United States is the world’s largest economy. For this reason, investing in real estate can be very profitable.
- Dec 8, 2020 2:07:28 PM |
- Properstar Marketing
Renewed homes - opportunity for foreign buyers
The global real estate market is very attractive for foreign investors.
As an international agent, no doubt that many of your foreign buyers have their eye on Switzerland, North America, France, Spain and Portugal.
- Nov 3, 2020 11:58:00 PM |
- Properstar Marketing
Summer is not over yet! Keep Selling to Foreigners
Summer is Not Over Yet
If you are one of those who prepared in advance, then it is time to reap the benefits! And sorry, not the 'spreading your towel on the sand and enjoying the sun' type of perks, but work related ones!
- Aug 31, 2020 7:35:05 PM |
- Properstar Marketing
Selling Beachfront Property
Selling Beachfront Property
In this article, we offer some practical advice when dealing with beachfront buyers. Here you will find tips from an on-the-frontline agent in coastal North America, Diane from Keyes.com, to glean some insights on being an agent during this unique time.
- Aug 11, 2020 10:18:29 AM |
- Properstar Marketing
How to Successfully Connect with the Expatriate Market this Summer
Expatriates in the Real Estate Market
There are many reasons a person might leave his country: work, studies or even the prospect of a better life. The fact is that with global mobility, many people and companies are exploring the option to work and/or live abroad. Global connectivity reinforces the perception that it is possible to manage your life and career regardless of your location in the world, thanks to modern technology and the recent pandemic which has shifted the definition of working remotely.
- Jul 16, 2020 6:40:39 PM |
- Properstar Marketing
Trends That Keep the Real Estate Market Going In & After the Pandemic
There is no doubt that the pandemic continues to affect our way of living. We can also be sure that after the economy reopens, we won’t be as eager to meet with a customer in a face-to-face scenario and we can forget about handshakes and other friendly greetings.
- May 12, 2020 4:47:54 PM |
- Properstar Marketing
Survey | Coronavirus and the International Real Estate Market
- May 7, 2020 6:31:28 PM |
- Properstar Marketing
Financial Times: Chinese buyers consider return to international property markets
Chinese buyers consider return to international property markets
- Apr 27, 2020 2:37:50 AM |
- Properstar Marketing
Real Estate and Coronavirus Crisis: An Opportunity to Reach Your Foreign Buyer Audience
The coronavirus crisis has now reached Europe, causing a considerable slowdown in everyone's daily routine. But what are the consequences of the ‘stuck-at-home’ scenario for potential buyers and users of the ListGlobally real estate portals?
- Mar 17, 2020 8:05:31 AM |
- Properstar Marketing
International Real Estate Activities During Coronavirus Crisis
International real estate activities during coronavirus crisis
The continual spread of coronavirus has caused a huge global economic impact across all industries. As every nation, and every individual is working their best to contain this spread and protect the economy, we would like to do our part to share some insights of the international real estate market to help agents’ weather through this crisis.
- Mar 6, 2020 12:25:33 PM |
- Properstar Marketing
How to Share Your Listings Report with the Property Owner
Your listings are published on ListGlobally’s Network? Congratulations, you are now reaching a large audience of international property buyers!
- Feb 21, 2020 5:22:21 PM |
- Properstar Marketing
How do You Develop a Successful B2B Marketing Strategy for Real Estate?
Real estate is one of the most challenging industries in recent times. But thanks to various innovative strategies and solutions, the industry continues to improve with each passing day. This is why marketing and advertising strategies for the sector continue to evolve as agents strive to be noticed.
- Feb 21, 2020 5:22:21 PM |
- Properstar Marketing
51% Growth on Foreign Buyers Worldwide
At ListGlobally, we believe data is really important for your business development. As such, we often publish our data results and make them available to real estate professionals globally. As we track consumer interest and the performance of listings, we are capable of detecting trends when it comes to foreign buyers worldwide.
- Feb 17, 2020 8:04:10 AM |
- Properstar Marketing
Real Estate Trends: What to Expect During 2020 in the USA?
High demand and lower mortgage rates
This will be a year where the high demand and lower mortgage rates will likely continue. However property prices will increase because there are a few listings coming into the market when compared to the demand. As such, some may focus on investing on expensive and higher-profit houses than low inventories of entry-level homes.
The economic diversity and a high quality of life will especially impact this year’s top ten markets for real estate investors and developers.
Affordability will fall
The inventory of homes for sale has been falling steadily for several years and that led to price increase, leading to an affordability issue. As demand increases, due to the growing number of millennials entering the market, the supply of homes for sale could hit its lowest in history. The situation will only be exacerbated by the baby boom generation. According to Realtors 2020 forecast, Millennials will dominate the housing market, accounting for 50% of all mortgages by spring, according to the forecast.
2020 Realtors Forecast
Even though there's a strong US economy that has driven the unemployment rate to record low levels, and even though sellers are motivated, they are likely to get fewer offers in total due to more buyers being priced out of the market as we can see on the graphic below.
One other proof of that is the Case Shiller Home Price Index in the US. This index reached an all-time high of 218.43 Index Points in October of 2019, making it difficult for first-time home-buyers to afford a home.
However, there's "mean-inversion," which can raise the probability of a market correction after years of a big run.
Technology continues to reshape the real estate sector
Technology will continue reshaping the real estate sector, and it will take a greater role in the financial ecosystem, moving into the space left by banks.
If in 2019, billions of dollars were already spend in new business models as us iBuyer platforms and in some Proptech Unicorns like WeWork and Katerra, in 2020 we might expect venture capitalists to be more cautious about their investments in real estate. Proptech money will probably follow big data start-ups that use artificial intelligence to automate various components of the real estate experience, from AI leasing assistants to mobile buying platforms.
Note that there will be also space for companies that develop virtual and self-guided tours.
Hot markets in 2020
During 2020, urban areas will become more populated and priority will be given to use the space more carefully. There will be smaller apartments and developers will become more innovative about how they design and build real estate. They will be looking on how to use space more efficiently, but what will be the hot cities in 2020 ?
Austin is in the first position when it comes to the cities to keep an eye on during 2020. Rising from sixth place to first in overall real estate prospects and from fourth to first place in local expectation of investor demand this is a city full of talent. It is considered to have a popular lifestyle and ambitious commitment to business and real estate expansion.
On the second position we find Raleigh-Durham. This city has been seeing impressive investment in its suburban office and multifamily sectors. Moreover, this metro market topped the rankings for homebuilding prospects. The region’s concentration of educational institutions—Duke University, the University of North Carolina, North Carolina State University, and several smaller colleges—coupled with the Research Triangle Park, has branded the area as a technology mecca, and it now has more than 89,000 tech jobs.
To finish the Top 3, we find Nashville, the 18-hour city. This is a city has a strong potential for continued investment and development.
On the Botton of the top 5 cities, we find Charlotte, that is attracting technology and manufacturing firms, and the well known Boston.
Think globally
To stay in the forefront of real estate, you must work with a foreign audience. You need to take the best tools available on the market to optimize time (for you and your customers).
ListGlobally is the world’s largest network of property portals (+100 portals in +60 countries). One click, and your property is promoted all over the globe reaching an international audience. We offer real estate agents international exposure, and we translate their listings details into 25 idiomas.
- Jan 27, 2020 10:30:37 PM |
- Properstar Marketing
Renting vs Buying: What is the Best Investment Option for Your Foreign Buyers?
One of the common goals foreign investors have is acquiring a house. Of course, a home is an essential commodity that we should have. This is why this kind of investments play an important role for this kind of investors.
- Jan 8, 2020 6:56:09 AM |
- Properstar Marketing
Texas: Real Estate’s Rising Star in 2020
Did you know that international buyers spent $7.8 billion on real estate in Texas last year?
According to the Texas Association of Realtors’ 2019 Texas International Homebuyers Report, Texas currently represents 10% of ALL international sales of homes in the US, with 18,310 Texas homes sold to foreign buyers between April 2018 and March 2019.
- Jan 6, 2020 9:04:37 PM |
- Properstar Marketing
GryphTech Welcomes RE/MAX Egypt Back to iConnect
GryphTech Welcomes RE/MAX Egypt Back to iConnect
- Dec 17, 2019 6:15:39 PM |
- Properstar Marketing
Top 3 trends of International real estate during 2019
We started the year with good news. The 28% growth on foreign buyers during 2018, was shaking, in a positive way, the markets and making us believe that 2019 was going to be a great year!
- Dec 9, 2019 9:46:20 PM |
- Properstar Marketing
