Global marketing is essential for modern businesses.The expansion and integration of the global marketplace has affected how businesses function and reach out to clients, including real estate.
The effects of recent global economic, political and climactic events have caused significant changes to consumer buying & selling trends in real estate. This report provides a summary of 2022 leads activity in the United States based on information from our Lead Source data, results from ListGlobally’s agent survey findings and validation by cross-referencing trusted sources.
Someone once said: “You never get a second chance to make a first impression”. Well, the truth is that the first impression of a buyer is what really counts when he sees your listings on Properstar. Actually, you have only a few seconds to convince the customer that you’re the best agent and that he should work with you.
The conflict in Ukraine has caused real estate markets across the globe to endure rising mortgage rates, increased inflation, high housing prices, low inventory and stock market volatility; creating both fear of economic turmoil but, also creating an impetus for buyers to find opportunities sooner rather than later. Read more about why you should invest MORE in marketing during times of crisis.
If you have been watching real estate market lately, you will have noticed that, on an international scale, we are experiencing a strong seller’s market. Sellers need agents now more than ever! Let’s look at what your clients can expect and how you can help them if they are entering this hot seller’s market.
The effects of recent global economic, political and climactic events have caused significant changes to consumer buying & selling trends in real estate. This report provides a summary of 2022 leads activity in the United States based on information from our Lead Source data, results from Properstar’s agent survey findings and validation by cross-referencing trusted sources.
This report builds on the insights gleaned from ListGlobally’s July luxury report, as well as provides a snapshot of 2021 leads activity in major markets. We present the latest trends in property searches in the United States based on data from our Lead Source data, results from ListGlobally survey questionnaires and validation by cross-referencing trusted sources.
As a Global Agent with Properstar, we are now offering you a feature that maximizes your listing promotions. We are pleased to tell you more about another exciting feature; the use of transferable listing promotions.
Properstar is a selling tool. We are a differentiator, and we offer the opportunity for you to be at the forefront of real estate.
The habits and preferences of foreign real estate home-buyers are of interest to our Global Agents, so in July, we surveyed over 700 buyers who used Properstar portals to find out more. In this article, we will look at the buyer cycle for global real estate, from its origin to what really matters in online property searches.
The uncertainty of 2020 caused the real estate industry to adapt to new strategies to sell to foreign buyers. ListGlobally’s business model has already provided a strong network and online marketing strategy for its agents and this has become even more applicable and valuable as we move forward into recovery from the global pandemic.
Your brand new Properstar marketing kit is personalized with your photo and logo.
Properstar has just launched a new tool, the Marketing Kit is available through the Resources tab in your Properstar dashboard. Our goal with the new Marketing Kit is to help you win more listings and make more sales by providing you with a tool that helps you better explain your global marketing strategy to your clients.
We are pleased to announce that property listings associated with the CENTURY 21 brand are syndicated on the ListGlobally international network.
It can be a challenge to gain a landlord's confidence to trust you with the quick sale of their property.
The ordinary processes of home buying and selling have changed since the pandemic. Many markets in the U.S. and Canada are seeing record sales, multiple offer situations, and record prices. Luckily the new normal has been a booming business for agents. Those freewheeling days of browsers dropping in for open houses, the playful back and forth of offers and counter-offers, and the luxury of conducting business between certain hours of the workday - are all long gone. In this new world amid a pandemic, real estate agents have had to evolve, modify and re-write their job! Here are 5 ways that the job of a realtor has changed:
We always talk about ListGlobally being the world’s largest network of property portals. But we are much more than that. We are a selling tool, we are a differentiator, and we offer the opportunity for you to be at the forefront of real estate.
On March 11, 2021, we talked with real estate agents and their offices about the state of the luxury market in North America and we looked at some key market trends in U.S. real estate. Despite Covid, it is an exciting time to be in real estate and we enjoyed having a conversation with agents about their experiences, too.
ListGlobally has just launched a new tool, the Marketing Kit is available through the Resources tab in your MyListGlobally dashboard. Our goal with the new Marketing Kit is to help you win more listings and make more sales by providing you with a tool that helps you better explain your global marketing strategy to your clients.
We have already talked about seducing customers through a property description, however the message displayed on the text must coincide with the images shown. But great real estate photos don’t come easy. You need to have an eagle eye, a sense of aesthetics and a sales perspective to take the best photo to impress your potential buyers.
Selling a property to a Chinese buyer has its challenges. As prominent real estate agents and developers, the Chinese buyer is one of the most sought-after markets in international property. Almost every day we hear news pertaining to new purchases in many locations and countries.
However, many property agents and developers have come to me over the past years, puzzled. It’s all over the news, we see them on the street, at auctions, at open house, but most have never successfully sold to any before. Many try to get into this market but hitting the wall each time.
Here are a few things you need to know what is going on in the mind of a Chinese buyer.
It is well understood that the cross-border property buying process generally takes longer than a domestic purchase, however for Chinese buyers, the duration could be much longer than all other international property buyers. Reasons for this include language barriers, a restriction of information within China (no Google and Google maps which makes it hard for buyers to make independent searches,) and transferring money out of China etc.
It Is therefore very important to have a strategic long-term plan dedicated to the Chinese market. For example, setting up a WeChat official account to ensure that you can consistently connect with these buyers via WeChat.
WeChat is a big part of the Chinese lifestyle – it’s WhatsApp, Facebook, Insta, Tinder, Amazon, Yelp, Banking, Uber, UberEats combined in one App. Chinese do not use emails as much as we do, most communication is done via WeChat. If you want to connect with them, familiarizing yourself with WeChat will be a good start. (Note: WeChat has a translation tool for your conversations)
On Chinese real estate portals like Anjuke.com & Fang.com, 95% of their buyer’s inquiries leave WeChat contact details instead of mobile numbers.
Post properties for sales or market update on your feed so buyers can get updated on your markets.
Yes, Chinese is a tough language, but bear in mind that it is not a blocking issue. At the end of the day, if the buyer is really interested in your property and if they do not speak a single word of English or your language, they will bring along a translator or a friend|relative who can speak the language. I have seen a German agent and Chinese buyer conversing on WeChat using a translation tool to finish up a sale. It does work.
What is more important, is to find an efficient way to communicate with Chinese buyers at the early stages of the buying process. For example, hire a Chinese-speaking staff member or work with an external Chinese concierge to send them translated brochures. Once the qualification process is done, you can take over the closing.
End of the day, I have to admit that Chinese buyers are tough to deal with. But the greatest pleasure and comfort I get out of these ordeals is the old adage about Chinese buyers: You get one, you get the entire village. Once you get the first deal across, the buyer will start getting all his family and friends to buy from you! It’s a long process but the reward is huge.
ListGlobally has you covered by providing access to a truly global audience and promotion across the largest network of real property portals available you will reach +200M potential buyers every month.
You select your properties and we publish worldwide through our network of +100 property portals in +60 countries.
We help you getting:
For more information on products and services, please contact us.
Esther Yong is the Director and Co-founder of ACproperty.com.au, Australia’s no.1 Chinese language property portal. ACproperty is currently working alongside ListGlobally, providing Chinese market solution to ListGlobally clients around the world.
Esther Yong’s Linkedin Profile: https://www.linkedin.com/in/estheryongtj/
In our International Buyer Trends report for 2020, ListGlobally presents the latest trends in property searches in the United States, based on data from our proprietary business tools, results from ListGlobally survey questionnaire and validation by cross-referencing trusted sources.
Last year, foreign buyers spent $74 billion on U.S. properties. The world is more connected than ever. Cross border transactions and investments in international property remain stable and global property marketing has become a requirement.
The U.S. real estate market is booming, making it a surprising oasis amid the pandemic. In fact, the market continues to thrive due to record low mortgage interest rates and the ability to work from home.
It’s not unusual for people to dream about living in the mountains.
Winning and selling listings is what being a real estate professional is all about. Sometimes this is easier said than done, but we have some tips to help you win your next listing.
You are publishing your listings worldwide through ListGlobally network of real estate portals? Well done!
With ListGlobally’s access to listing portals around the globe and our user-friendly interface, our agents and clients have the tools in place to start selling to foreign buyers.
In this article, we offer some practical advice when dealing with beachfront buyers. Here you will find tips from an on-the-frontline agent in coastal North America, Diane from Keyes.com, to glean some insights on being an agent during this unique time.
Summer vacation is the perfect time for foreign buyers to scope out the area where they have found a potential property to buy. It is common practice to visit the selected property as the final step before buyer’s seal the deal. Add this to an appetite for summer vacation plans and it is a well-balanced serving of business and pleasure.
We get it. All over the globe today, businesses are deciding where to make cutbacks until the economy gets back on track. Business owners can’t afford to dilly-dally around with initiatives that offer little or no return on investment. You put cash upfront in order to get a positive return. Well, we’re not interested in wasting your time - keep reading!
