Foreign buyers: success stories from real estate agents
The uncertainty of 2020 caused the real estate industry to adapt to new strategies to sell to foreign buyers. ListGlobally’s business model has already provided a strong network and online marketing strategy for its agents and this has become even more applicable and valuable as we move forward into recovery from the global pandemic.
- Jul 23, 2021 4:22:04 PM |
- Properstar Marketing
New feature: Marketing resources to help you succeed
Your brand new Properstar marketing kit is personalized with your photo and logo.
Properstar has just launched a new tool, the Marketing Kit is available through the Resources tab in your Properstar dashboard. Our goal with the new Marketing Kit is to help you win more listings and make more sales by providing you with a tool that helps you better explain your global marketing strategy to your clients.
- Jul 6, 2021 6:04:00 PM |
- Properstar Marketing
Foreign buyer survey results
Learn how foreign buyers search for international real estate.
The habits and preferences of foreign real estate home-buyers are of interest to our Global Agents, so in July, we surveyed over 700 buyers who used Properstar portals to find out more. In this article, we will look at the buyer cycle for global real estate, from its origin to what really matters in online property searches.
- Jul 1, 2021 5:50:00 PM |
- Shanna Mawer
New ListGlobally leading and luxury portals
ListGlobally continues to curate the best selection of portals for its luxury clients. As the network continues to evolve and progress, we are excited to share some of our latest updates with you as some portals are new or have replaced others.
- Jun 22, 2021 11:26:43 PM |
- Properstar Marketing
New ListGlobally leading and luxury portals
ListGlobally continues to curate the best selection of portals for its luxury clients. As the network continues to evolve and progress, we are excited to share some of our latest updates with you as some portals are new or have replaced others.
- Jun 22, 2021 6:09:00 PM |
- Properstar Marketing
Properstar feature announcement – Drawing on Maps
We’re happy to announce a new search feature available on Properstar. Now people searching for a property can select their desired area, whether they’re looking for a home with a mountain view or next to the train station. The Drawing on maps feature provides an opportunity to focus on a search and enhance the experience and results.
- Jun 15, 2021 5:58:00 PM |
- Properstar Marketing
New feature on Properstar portals: Drawing on maps
ListGlobally is happy to announce another enhancement to our product and service offerings. So far this year, we have highlighted the marketing resources tool and the transferable promotion feature for agents, but this enhancement will delight your clients and buyers: Drawing on Maps for search criteria on the Properstar portal.
- Jun 11, 2021 1:11:54 AM |
- Properstar Marketing
CENTURY 21® affiliated agents join the ListGlobally network
We are pleased to announce that property listings associated with the CENTURY 21 brand are syndicated on the ListGlobally international network.
- Jun 3, 2021 8:10:14 AM |
- Properstar Marketing
Quality real estate photos - a picture is worth a thousand words
It can be a challenge to gain a landlord's confidence to trust you with the quick sale of their property.
- Jun 1, 2021 6:45:00 PM |
- Properstar Marketing
Bitcoin and international real estate sales
Bitcoin is expected to have an impact on the real estate market by providing a new platform for sales. Bypassing the bank middlemen, buyers and sellers could potentially connect in real-time, speeding up the process for transactions significantly across the globe.
- May 21, 2021 3:30:51 PM |
- Shanna Mawer
Luxury listings booming on Properstar portals
Luxury real estate activity flourishes.
With the pandemic, the sale of luxury properties has been rising all around the world. In this difficult period, investors and affluent buyers have been focusing on bricks and mortar, asset-based investments, like real estate.
- May 18, 2021 6:15:00 PM |
- Properstar Marketing
ListGlobally feature: Transferable listing promotions
As a Global Agent with ListGlobally, we are now offering you a feature that maximizes your listing promotions. You may remember the last feature announcement about Marketing Resources, and now we are pleased to tell you more about another exciting feature; the use of transferable listing promotions.
- Apr 22, 2021 11:07:54 PM |
- Properstar Marketing
Quality real estate photos - a picture is worth a thousand words
It can be a challenge to gain a landlord's confidence to trust you with the quick sale of their property.
- Apr 12, 2021 9:23:12 AM |
- Manu Ferrer
5 Ways the pandemic has changed the job of a realtor
The ordinary processes of home buying and selling have changed since the pandemic. Many markets in the U.S. and Canada are seeing record sales, multiple offer situations, and record prices. Luckily the new normal has been a booming business for agents. Those freewheeling days of browsers dropping in for open houses, the playful back and forth of offers and counter-offers, and the luxury of conducting business between certain hours of the workday - are all long gone. In this new world amid a pandemic, real estate agents have had to evolve, modify and re-write their job! Here are 5 ways that the job of a realtor has changed:
- Apr 9, 2021 3:44:59 PM |
- Properstar Marketing
Luxury listings booming on Properstar portals
Luxury real estate activity flourishes
With the pandemic, the sale of luxury properties has been rising all around the world. In this difficult period, investors and affluent buyers have been focusing on bricks and mortar, asset-based investments, like real estate.
- Mar 29, 2021 12:35:26 PM |
- Shanna Mawer
5 Ways ListGlobally helps you sell more properties
We always talk about ListGlobally being the world’s largest network of property portals. But we are much more than that. We are a selling tool, we are a differentiator, and we offer the opportunity for you to be at the forefront of real estate.
- Mar 26, 2021 3:59:06 PM |
- Properstar Marketing
Trends in luxury real estate
On March 11, 2021, we talked with real estate agents and their offices about the state of the luxury market in North America and we looked at some key market trends in U.S. real estate. Despite Covid, it is an exciting time to be in real estate and we enjoyed having a conversation with agents about their experiences, too.
- Mar 11, 2021 5:22:09 PM |
- Properstar Marketing
New feature: marketing resources to help you succeed
Your brand new ListGlobally marketing kit personalized with your photo and logo
ListGlobally has just launched a new tool, the Marketing Kit is available through the Resources tab in your MyListGlobally dashboard. Our goal with the new Marketing Kit is to help you win more listings and make more sales by providing you with a tool that helps you better explain your global marketing strategy to your clients.
- Mar 2, 2021 3:26:11 PM |
- Properstar Marketing
How to take good photos to impress real estate buyers
Seducing real estate buyers is not all about text
We have already talked about seducing customers through a property description, however the message displayed on the text must coincide with the images shown. But great real estate photos don’t come easy. You need to have an eagle eye, a sense of aesthetics and a sales perspective to take the best photo to impress your potential buyers.
- Feb 25, 2021 10:00:41 AM |
- Properstar Marketing
How to sell a property to a Chinese buyer
Selling a property to a Chinese buyer has its challenges. As prominent real estate agents and developers, the Chinese buyer is one of the most sought-after markets in international property. Almost every day we hear news pertaining to new purchases in many locations and countries.
However, many property agents and developers have come to me over the past years, puzzled. It’s all over the news, we see them on the street, at auctions, at open house, but most have never successfully sold to any before. Many try to get into this market but hitting the wall each time.
Here are a few things you need to know what is going on in the mind of a Chinese buyer.
1. The buying cycle is long
It is well understood that the cross-border property buying process generally takes longer than a domestic purchase, however for Chinese buyers, the duration could be much longer than all other international property buyers. Reasons for this include language barriers, a restriction of information within China (no Google and Google maps which makes it hard for buyers to make independent searches,) and transferring money out of China etc.
It Is therefore very important to have a strategic long-term plan dedicated to the Chinese market. For example, setting up a WeChat official account to ensure that you can consistently connect with these buyers via WeChat.
2. Use different media for communication
WeChat is a big part of the Chinese lifestyle – it’s WhatsApp, Facebook, Insta, Tinder, Amazon, Yelp, Banking, Uber, UberEats combined in one App. Chinese do not use emails as much as we do, most communication is done via WeChat. If you want to connect with them, familiarizing yourself with WeChat will be a good start. (Note: WeChat has a translation tool for your conversations)
On Chinese real estate portals like Anjuke.com & Fang.com, 95% of their buyer’s inquiries leave WeChat contact details instead of mobile numbers.
Post properties for sales or market update on your feed so buyers can get updated on your markets.
3. Language is a barrier but not a block
Yes, Chinese is a tough language, but bear in mind that it is not a blocking issue. At the end of the day, if the buyer is really interested in your property and if they do not speak a single word of English or your language, they will bring along a translator or a friend|relative who can speak the language. I have seen a German agent and Chinese buyer conversing on WeChat using a translation tool to finish up a sale. It does work.
What is more important, is to find an efficient way to communicate with Chinese buyers at the early stages of the buying process. For example, hire a Chinese-speaking staff member or work with an external Chinese concierge to send them translated brochures. Once the qualification process is done, you can take over the closing.
At the end of the day the reward is huge
End of the day, I have to admit that Chinese buyers are tough to deal with. But the greatest pleasure and comfort I get out of these ordeals is the old adage about Chinese buyers: You get one, you get the entire village. Once you get the first deal across, the buyer will start getting all his family and friends to buy from you! It’s a long process but the reward is huge.
ListGlobally is the perfect channel to reach Chinese buyers
ListGlobally has you covered by providing access to a truly global audience and promotion across the largest network of real property portals available you will reach +200M potential buyers every month.
You select your properties and we publish worldwide through our network of +100 property portals in +60 countries.
We help you getting:
- more Leads
- more Sales
For more information on products and services, please contact us.
Collaboration article — About the Author
Esther Yong is the Director and Co-founder of ACproperty.com.au, Australia’s no.1 Chinese language property portal. ACproperty is currently working alongside ListGlobally, providing Chinese market solution to ListGlobally clients around the world.
Esther Yong’s Linkedin Profile: https://www.linkedin.com/in/estheryongtj/
- Feb 19, 2021 11:38:19 AM |
- Properstar Marketing
U.S. International buyer trends - ListGlobally 2020 Report
In our International Buyer Trends report for 2020, ListGlobally presents the latest trends in property searches in the United States, based on data from our proprietary business tools, results from ListGlobally survey questionnaire and validation by cross-referencing trusted sources.
- Jan 29, 2021 8:06:13 PM |
- Shanna Mawer
Foreign Buyers: How to prepare a property visit
Last year, foreign buyers spent $74 billion on U.S. properties. The world is more connected than ever. Cross border transactions and investments in international property remain stable and global property marketing has become a requirement.
- Jan 24, 2021 10:15:33 AM |
- Properstar Marketing
U.S. real estate amid the pandemic
Thriving U.S. real estate market
The U.S. real estate market is booming, making it a surprising oasis amid the pandemic. In fact, the market continues to thrive due to record low mortgage interest rates and the ability to work from home.
- Jan 4, 2021 6:35:51 PM |
- Properstar Marketing
Future prospects of real estate in the United States
More and more foreign buyers are interested in United States real estate
2020 has been a rollercoaster - as far as the US real estate industry is concerned. Leading markets in the country have witnessed record-low mortgage rates even as buyer demand surged consistently. There also was a wave of relocations across the country, which pushed home prices in many states including New York, California and Florida to unprecedentedly higher boundaries.
- Jan 3, 2021 4:47:40 PM |
- Properstar Marketing
Things to consider when looking to buy a property in the mountains
It’s not unusual for people to dream about living in the mountains.
- Jan 3, 2021 3:22:46 PM |
- Properstar Marketing
Regulations for foreign property buyers in the United States
The United States is the world’s largest economy. For this reason, investing in real estate can be very profitable.
- Dec 8, 2020 2:07:28 PM |
- Properstar Marketing
Three steps to winning luxury listings
Winning a luxury listing
Winning and selling listings is what being a real estate professional is all about. Sometimes this is easier said than done, but we have some tips to help you win your next listing.
- Nov 27, 2020 5:56:39 PM |
- Geoffroy Reiser
Renewed homes - opportunity for foreign buyers
The global real estate market is very attractive for foreign investors.
As an international agent, no doubt that many of your foreign buyers have their eye on Switzerland, North America, France, Spain and Portugal.
- Nov 3, 2020 11:58:00 PM |
- Properstar Marketing
Phone & Email Etiquette with Foreign Leads
Connect With Your Foreign Leads
You are publishing your listings worldwide through ListGlobally network of real estate portals? Well done!
- Oct 21, 2020 12:10:48 AM |
- Shanna Mawer