Properstar feature announcement – Drawing on Maps

We’re happy to announce a new search feature available on Properstar. Now people searching for a property can select their desired area, whether they’re looking for a home with a mountain view or next to the train station. The Drawing on maps feature provides an opportunity to focus on a search and enhance the experience and results.

  • Jun 15, 2021 5:58:00 PM |
  • Properstar Marketing

Quality real estate photos - a picture is worth a thousand words

It can be a challenge to gain a landlord's confidence to trust you with the quick sale of their property.

  • Jun 1, 2021 6:45:00 PM |
  • Properstar Marketing

Bitcoin and international real estate sales

Bitcoin is expected to have an impact on the real estate market by providing a new platform for sales. Bypassing the bank middlemen, buyers and sellers could potentially connect in real-time, speeding up the process for transactions significantly across the globe.

  • May 21, 2021 3:30:51 PM |
  • Shanna Mawer

Luxury listings booming on Properstar portals

Luxury real estate activity flourishes.

With the pandemic, the sale of luxury properties has been rising all around the world. In this difficult period, investors and affluent buyers have been focusing on bricks and mortar, asset-based investments, like real estate.

  • May 18, 2021 6:15:00 PM |
  • Properstar Marketing

ListGlobally feature: Transferable listing promotions

As a Global Agent with ListGlobally, we are now offering you a feature that maximizes your listing promotions. You may remember the last feature announcement about Marketing Resources, and now we are pleased to tell you more about another exciting feature; the use of transferable listing promotions.

  • Apr 22, 2021 11:07:54 PM |
  • Properstar Marketing

5 Ways ListGlobally helps you sell more properties

We always talk about ListGlobally being the world’s largest network of property portals. But we are much more than that. We are a selling tool, we are a differentiator, and we offer the opportunity for you to be at the forefront of real estate.

  • Mar 26, 2021 3:59:06 PM |
  • Properstar Marketing

Trends in luxury real estate

On March 11, 2021, we talked with real estate agents and their offices about the state of the luxury market in North America and we looked at some key market trends in U.S. real estate.  Despite Covid, it is an exciting time to be in real estate and we enjoyed having a conversation with agents about their experiences, too.

  • Mar 11, 2021 5:22:09 PM |
  • Properstar Marketing

New feature: marketing resources to help you succeed

Your brand new ListGlobally marketing kit personalized with your photo and logo

ListGlobally has just launched a new tool, the Marketing Kit is available through the Resources tab in your MyListGlobally dashboard. Our goal with the new Marketing Kit is to help you win more listings and make more sales by providing you with a tool that helps you better explain your global marketing strategy to your clients.

  • Mar 2, 2021 3:26:11 PM |
  • Properstar Marketing

How to take good photos to impress real estate buyers

Seducing real estate buyers is not all about text

We have already talked about seducing customers through a property description, however the message displayed on the text must coincide with the images shown. But great real estate photos don’t come easy. You need to have an eagle eye, a sense of aesthetics and a sales perspective to take the best photo to impress your potential buyers.

  • Feb 25, 2021 10:00:41 AM |
  • Properstar Marketing

How to sell a property to a Chinese buyer

Selling a property to a Chinese buyer has its challenges.  As prominent real estate agents and developers, the Chinese buyer is one of the most sought-after markets in international property. Almost every day we hear news pertaining to new purchases in many locations and countries.

However, many property agents and developers have come to me over the past years, puzzled. It’s all over the news, we see them on the street, at auctions, at open house, but most have never successfully sold to any before. Many try to get into this market but hitting the wall each time.

Here are a few things you need to know what is going on in the mind of a Chinese buyer.

1. The buying cycle is long

It is well understood that the cross-border property buying process generally takes longer than a domestic purchase, however for Chinese buyers, the duration could be much longer than all other international property buyers. Reasons for this include language barriers,  a restriction of information within China (no Google and Google maps which makes it hard for buyers to make independent searches,) and transferring money out of China etc.

It Is therefore very important to have a strategic long-term plan dedicated to the Chinese market. For example, setting up a WeChat official account to ensure that you can consistently connect with these buyers via WeChat.

2. Use different media for communication

WeChat is a big part of the Chinese lifestyle – it’s WhatsApp, Facebook, Insta, Tinder, Amazon, Yelp, Banking, Uber, UberEats combined in one App. Chinese do not use emails as much as we do, most communication is done via WeChat. If you want to connect with them, familiarizing yourself with WeChat will be a good start. (Note: WeChat has a translation tool for your conversations)

On Chinese real estate portals like Anjuke.com & Fang.com, 95% of their buyer’s inquiries leave WeChat contact details instead of mobile numbers.

Post properties for sales or market update on your feed so buyers can get updated on your markets.

3. Language is a barrier but not a block

Yes, Chinese is a tough language, but bear in mind that it is not a blocking issue. At the end of the day, if the buyer is really interested in your property and if they do not speak a single word of English or your language, they will bring along a translator or a friend|relative who can speak the language. I have seen a German agent and Chinese buyer conversing on WeChat using a translation tool to finish up a sale. It does work.

What is more important, is to find an efficient way to communicate with Chinese buyers at the early stages of the buying process. For example, hire a Chinese-speaking staff member or work with an external Chinese concierge to send them translated brochures. Once the qualification process is done, you can take over the closing.

At the end of the day the reward is huge

End of the day, I have to admit that Chinese buyers are tough to deal with. But the greatest pleasure and comfort I get out of these ordeals is the old adage about Chinese buyers: You get one, you get the entire village. Once you get the first deal across, the buyer will start getting all his family and friends to buy from you! It’s a long process but the reward is huge.

 

ListGlobally is the perfect channel to reach Chinese buyers

ListGlobally has you covered by providing access to a truly global audience and promotion across the largest network of real property portals available you will reach +200M potential buyers every month.

You select your properties and we publish worldwide through our network of +100 property portals in +60 countries.

We help you getting:

  • more Leads
  • more Sales

For more information on products and services, please contact  us.


Collaboration article — About the Author

 
Esther Yong — Director and Co-founder of ACproperty.com.au

Esther Yong is the Director and Co-founder of ACproperty.com.au, Australia’s no.1 Chinese language property portal. ACproperty is currently working alongside ListGlobally, providing Chinese market solution to ListGlobally clients around the world.

Esther Yong’s Linkedin Profilehttps://www.linkedin.com/in/estheryongtj/

  • Feb 19, 2021 11:38:19 AM |
  • Properstar Marketing

U.S. International buyer trends - ListGlobally 2020 Report

In our International Buyer Trends report for 2020, ListGlobally presents the latest trends in property searches in the United States, based on data from our proprietary business tools, results from ListGlobally survey questionnaire and validation by cross-referencing trusted sources.

  • Jan 29, 2021 8:06:13 PM |
  • Shanna Mawer

Foreign Buyers: How to prepare a property visit

Last year, foreign buyers spent $74 billion on U.S. properties.  The world is more connected than ever. Cross border transactions and investments in international property remain stable and global property marketing has become a requirement.

  • Jan 24, 2021 10:15:33 AM |
  • Properstar Marketing

U.S. real estate amid the pandemic

Thriving U.S. real estate market

The U.S. real estate market is booming, making it a surprising oasis amid the pandemic. In fact, the market continues to thrive due to record low mortgage interest rates and the ability to work from home.

  • Jan 4, 2021 6:35:51 PM |
  • Properstar Marketing

Future prospects of real estate in the United States

More and more foreign buyers are interested in United States real estate

2020 has been a rollercoaster  - as far as the US real estate industry is concerned. Leading markets in the country have witnessed record-low mortgage rates even as buyer demand surged consistently. There also was a wave of relocations across the country, which pushed home prices in many states including New York, California and Florida to unprecedentedly higher boundaries.

  • Jan 3, 2021 4:47:40 PM |
  • Properstar Marketing

Things to consider when looking to buy a property in the mountains

It’s not unusual for people to dream about living in the mountains.

  • Jan 3, 2021 3:22:46 PM |
  • Properstar Marketing

Regulations for foreign property buyers in the United States

The United States is the world’s largest economy. For this reason, investing in real estate can be very profitable.

  • Dec 8, 2020 2:07:28 PM |
  • Properstar Marketing

Three steps to winning luxury listings

Winning a luxury listing

Winning and selling listings is what being a real estate professional is all about. Sometimes this is easier said than done, but we have some tips to help you win your next listing.

  • Nov 27, 2020 5:56:39 PM |
  • Geoffroy Reiser

Phone & Email Etiquette with Foreign Leads

Connect With Your Foreign Leads

You are publishing your listings worldwide through ListGlobally network of real estate portals? Well done!

  • Oct 21, 2020 12:10:48 AM |
  • Shanna Mawer

Qualifying Your Leads - Agent Questionnaire Results

Lead Qualification is Important

With ListGlobally’s access to listing portals around the globe and our user-friendly interface, our agents and clients have the tools in place to start selling to foreign buyers.

  • Oct 6, 2020 6:32:07 PM |
  • Shanna Mawer

Summer is not over yet! Keep Selling to Foreigners

Summer is Not Over Yet

If you are one of those who prepared in advance, then it is time to reap the benefits! And sorry, not the 'spreading your towel on the sand and enjoying the sun' type of perks, but work related ones!

  • Aug 31, 2020 7:35:05 PM |
  • Properstar Marketing

Changing the Way You Do Business

Earlier this month, with the help of Diane from Keyes.com, we talked about how to sell beachfront property. We discussed the fact that it’s a dream for many people to own beachfront property because summer awakens thoughts of basking in the sun and frolicking with family in paradise. It is also the busiest season when selling or leasing real estate along the water.

  • Aug 26, 2020 9:22:48 AM |
  • Shanna Mawer

Selling Beachfront Property

Selling Beachfront Property

In this article, we offer some practical advice when dealing with beachfront buyers. Here you will find tips from an on-the-frontline agent in coastal North America, Diane from Keyes.com, to glean some insights on being an agent during this unique time.

  • Aug 11, 2020 10:18:29 AM |
  • Properstar Marketing

How to Successfully Connect with the Expatriate Market this Summer

Expatriates in the Real Estate Market

There are many reasons a person might leave his country: work, studies or even the prospect of a better life. The fact is that with global mobility, many people and companies are exploring the option to work and/or live abroad. Global connectivity reinforces the perception that it is possible to manage your life and career regardless of your location in the world, thanks to modern technology and the recent pandemic which has shifted the definition of working remotely.

  • Jul 16, 2020 6:40:39 PM |
  • Properstar Marketing

Vacation Hotspots for Foreign Buyers

Summer Plans – a Hot Topic!

As we poke our heads out of our burrows searching for the first signs of hope for summer adventures, we see countries starting to relax their stay-at-home orders and to open borders. As much as we are suffering from cabin fever (either wanting to escape our current homes or looking to purchase a vacation home), caution should be employed when travelling.

Summer Vacation Brings Foreign Buyers

Summer vacation is the perfect time for foreign buyers to scope out the area where they have found a potential property to buy. It is common practice to visit the selected property as the final step before buyer’s seal the deal.  Add this to an appetite for summer vacation plans and it is a well-balanced serving of business and pleasure.

  • Jun 23, 2020 12:27:05 AM |
  • Shanna Mawer

Paid Space is Just Plain Smart

We get it. All over the globe today, businesses are deciding where to make cutbacks until the economy gets back on track. Business owners can’t afford to dilly-dally around with initiatives that offer little or no return on investment. You put cash upfront in order to get a positive return. Well, we’re not interested in wasting your time - keep reading!

  • Jun 5, 2020 7:44:14 PM |
  • Shanna Mawer

Trends That Keep the Real Estate Market Going In & After the Pandemic

There is no doubt that the pandemic continues to affect our way of living. We can also be sure that after the economy reopens, we won’t be as eager to meet with a customer in a face-to-face scenario and we can forget about handshakes and other friendly greetings.

  • May 12, 2020 4:47:54 PM |
  • Properstar Marketing

Survey | Coronavirus and the International Real Estate Market

  • May 7, 2020 6:31:28 PM |
  • Properstar Marketing

COVID-19 and Foreign Buyers | Spain

Since the COVID-19 outbreak started, we started analyzing the impact this crisis is having on the Foreign Buyers market. Two months ago, we noticed a strong increase in properties enquiries coming from China (x3). At the time, 81% of buyers told us they were still actively looking.

  • May 7, 2020 10:51:46 AM |
  • Geoffroy Reiser

Are Chinese Buyers Coming Back into the Market?

Are Chinese buyers coming back into the market? 

Several months ago, when China was in a lock down, our enquiries spiked quite significantly. As mentioned previously, there are a few reasons for this. 

  • May 6, 2020 6:12:38 PM |
  • Esther Yong

Real Estate and Coronavirus Crisis: An Opportunity to Reach Your Foreign Buyer Audience

The coronavirus crisis has now reached Europe, causing a considerable slowdown in everyone's daily routine. But what are the consequences of the ‘stuck-at-home’ scenario for potential buyers and users of the ListGlobally real estate portals?

  • Mar 17, 2020 8:05:31 AM |
  • Properstar Marketing
  • May 28, 2024 6:30:00 AM |
  • Shanna Mawer

Navigating a low inventory real estate market

  • Apr 19, 2024 6:00:00 AM |
  • Shanna Mawer

5 tips for a successful spring with Properstar

email-1

Subscribe to the newsletter