Top 5 real estate marketing trends for 2019
- Feb 26, 2019 12:31:33 PM |
- Properstar Marketing
Egypt: a growing opportunity for foreign buyers
$12.4 billion deal that boosted Egypt's economy
The improvement in Egypt’s macroeconomy follows the government reforms which were part of a $12.4 billion deal with the International Monetary Fund (IMF) in November 2016. The Egyptian economy has since made some remarkable progress in the last three years with a significant increase in foreign direct investment. In fact, the IMF recently commended the strict programme which has seen Egypt’s economy growth amongst the highest in the Middle East.
Reform plans, which included subsidies cuts and currency flotation, have helped stabilise the economy but have also caused a substantial strain on consumer purchase power. Nonetheless, the real estate market has remained buoyant and successfully managed to adapt to changes in demand and supply.
Egypt is an interesting market for foreigners
According to the Central Bank of Egypt, the GDP growth is expected to reach 5.4% in 2019, and similar growth rates are anticipated until 2021.
On the other hand, during 2019, inflation is expected to drop to lower levels as the impact of subsidies cuts diminishes. If the Central Bank of Egypt decides to lower interest rates in 2019, this could well lead to an increased interest in real estate investment, not only from Egyptians but also from foreigners.
New homes at competitive prices
The majority of demand for residential units was in the form of new off- plan property sales which caused activity in the secondary market to remain at a standstill as sales and asking prices reduced. This change is attributed to new developments offering new homes at competitive prices and with extended payment plans of up to 10 years.
Amongst the different residential unit types, villas particularly in New Cairo were the most sought after. These appreciated by up to 16% throughout the year. In some areas like the 6th of October City experienced an increase of 17% and 14% in apartment and villa rentals respectively. This is largely because home owners await the completion of their off-plan property.
The entry of new multinational firms into the market
The office sector saw continued growth with the relocation of local businesses and the entry of new multinational firms into the market. Business offices associated with gated residential developments in New Cairo were the most attractive to investors. Due to this reason rental rates have increased by more than 10% over 2018.
New projects that help to attract foreign buyers
In Cairo approximately 18,000 residential units were added to the market in 2018, which is the highest figure seen for several years. During 2019, the same figures are expected as more developments are likely to be completed in time for 2020.
More opportunities are coming to fruition with plans to create 20 new smart cities across Egypt. Some of these new cities around Cairo include the addition of 78,000 acres in New 6th of October, 32,000 acres in Sphinx City and 6,000 acres in New Mansoura City.
Amongst those cities we find the New Administrative Capital and New Alamein City (see the video below).
Several new developments offering world-class facilities are planned that will not only cater to local demand but also attract overseas property investors.
- Feb 13, 2019 11:11:00 AM |
- Properstar Marketing
Fang.com and Anjuke.com are now available to reach Chinese buyers
- Feb 1, 2019 12:26:24 PM |
- Properstar Marketing
Foreign Buyers: A growing trend in 2018
Interest from foreign property buyers continues to grow for properties around the world. ListGlobally has recorded increases in 2018 over 2017’s numbers from consumer interest globally. ListGlobally track consumer interest through our consumer’s online searches for properties and inquiries that are submitted by consumers through the ListGlobally portal network.The most significant increases in foreign consumer interest in 2018 was for properties in the following countries, Portugal, Spain and France.
- Jan 31, 2019 10:49:20 AM |
- Properstar Marketing
Golden Visas in Spain: Exclusive Spanish real estate hotspots in the city of Valencia
Exclusive Spanish real estate hotspots in the city of Valencia
- Jan 29, 2019 5:46:26 PM |
- Properstar Marketing
World’s Largest Real Estate Portal Network, ListGlobally, Expands into North America
World’s Largest Real Estate Portal Network, ListGlobally, Expands into North America
- Dec 24, 2018 6:06:44 PM |
- Properstar Marketing
Real estate trends in Europe for 2019
Welcome to 2019!
- Dec 20, 2018 4:24:43 PM |
- Properstar Marketing
New real estate actors arrive in the landscape during 2019
During 2018 we were present at the RENT PropTech fair in Paris and we gathered with real estate professionals to know who are the new actors coming into the real estate market during 2019. Here you will find the new actors that you should keep an eye on.
- Dec 19, 2018 4:20:51 PM |
- Properstar Marketing
Real estate trends in the USA and Canada for 2019
Hey you real estate agent on the other side of the screen, welcome to 2019!
- Dec 18, 2018 4:25:06 PM |
- Properstar Marketing
ListGlobally compatible CRM'S
- Dec 18, 2018 11:48:30 AM |
- Properstar Marketing
Who comes out on top in the battle of the property portals?
Who comes out on top in the battle of the property portals?
- Nov 17, 2018 6:09:14 PM |
- Properstar Marketing
3 Tips to Succeed in the International Real Estate Market
Succeeding in the International Market
If succeeding in the national market already requires a lot of work, working in the international market is even harder. The competition is fierce and it requires you to be different and to expand your area of expertise.
- Nov 15, 2018 7:14:34 PM |
- Properstar Marketing
Chinese buyers spend $30 BILLION annually on residential properties in the USA
Chinese buyers are the big spenders in the USA
According to the National Association of Realtors,Foreign buyers are spending over $121 BILLION annually on residential properties in the USA. Of those foreign buyers, Chinese are at the top of the chain, spending $30,4 billion every year.
- Nov 9, 2018 1:10:44 PM |
- Properstar Marketing
What are the most expensive cities in the world?
What are the most expensive cities in the world?
In the last few months, Century 21's managers have been focusing on an exercise. They wanted to know how much space can customers purchase in major capitals and cities for an investment of $300,000. They made some research and finally, on the 24th October in Paris, they presented the results for 30 countries.
- Nov 9, 2018 12:53:47 PM |
- Properstar Marketing
Welcome to Coldwell Banker Spain !
Coldwell Banker Spain markets its properties on ListGlobally's network
Spain is a real estate market in which close to 20% of buyers are foreigners (see article on Fotocasa's blog). Indeed last year foreign buyers purchased more than 100 000 properties in Spain, out of the 500 000 transactions recorded in the country (source).
- Nov 8, 2018 4:04:25 PM |
- Geoffroy Reiser
Buildout Blog: Why CRE professionals should start thinking internationally
Buildout Blog: Why CRE professionals should start thinking internationally
- Nov 7, 2018 6:59:52 PM |
- Properstar Marketing
How big is the international market?
ListGlobally on ForbesBooks
- Oct 30, 2018 9:46:35 AM |
- Properstar Marketing
Marketing properties to Chinese buyers
Who are the leading Chinese property portals?
Fang.com(房天下): a leading Chinese property portal
The leading Chinese property portals are Anjuke (安居客) and Fang (房天下). These two property portals are leaders in China, like RightMove and Zoopla are leaders in the United Kingdom. Nobody questions this leadership, and they are hands down the top 2 portals in China.
- Oct 23, 2018 12:22:02 PM |
- Geoffroy Reiser
PropTech’s Focus on Top-Tier Markets Has Left the Door Open for Regional Competitors
PropTech’s Focus on Top-Tier Markets Has Left the Door Open for Regional Competitors
- Oct 17, 2018 7:24:48 AM |
- Properstar Marketing
What are the biggest challenges that real estate agents face while working with Foreign buyers?
Working with foreigners is an opportunity that comes with obstacles
Let's face it, we know that being a real estate agent in the times we are now living in, can be very stressful. People are changing every day. Consumer behaviors are different, and there are lot's of technological tools that we have to learn how to manage every day. Nowadays we have more and more people that work from home, we have people moving abroad to work and study, and the notion of "home" is too broad to apply the image we had when we were young: a huge family around the table with our grandma cooking some delicious pie.
- Oct 16, 2018 12:44:43 PM |
- Properstar Marketing
World's Largest Real Estate Portal Network, ListGlobally, Partners With New Home Source
World's Largest Real Estate Portal Network, ListGlobally Partners With New Home Source
- Oct 12, 2018 7:22:23 AM |
- Properstar Marketing
69% of foreign buyers don't get an answer from the real estate agents they get in touch with
68.8% of foreign buyers do not get an answer from the real estate agents
You would expect that 100% of foreign buyers get an answer from the real estate agents they contact. After all, real estate agencies pay to list on property portals, to attract domestic buyers as well as foreign buyers.
- Oct 9, 2018 3:00:02 PM |
- Geoffroy Reiser
Why U.S. Real Estate Firms Should be Investing in Global Marketing
- Sep 14, 2018 6:12:35 PM |
- Properstar Marketing
Why U.S. Real Estate Firms Should be Investing in Global Marketing
Global marketing
You haven’t missed the “global marketing party,” but you sure are arriving fashionably late. Global buyers have been fixated on securing overseas property investments for years, leading some markets to implement bans and increase taxes to curb interest.
- Sep 14, 2018 9:46:41 AM |
- Byron Burley
ListGlobally expands its North American market
ListGlobally expands its North American market
- Sep 14, 2018 6:59:54 AM |
- Properstar Marketing
Blablabla always Lisbon… what about Porto ?
Who buys there and where are the hotspots ?
We know that Portugal is in the spotlight when it comes to tourism and last year they earned a lot of prizes: Best European destination; Europe’s Leading Cruise Port; the Eurovision Song Contest; and they were Champions of the Euro 2017!
- Sep 4, 2018 9:38:54 AM |
- Properstar Marketing
Why marketing your properties globally matters
Marketing your properties globally is vital in a world where there are no boundaries and barriers for international transactions. The number of international buyers is increasing everyday and according to ListGlobally study, real estate agents consider foreign buyers as highly important for their business development (83%) and 86% of the interviewed agents claims to work regularly with foreign buyers. In fact 43% say that the last time an international buyer inquired to one of their property listings, or attended one their open houses was in the last 7 days.
- Sep 1, 2018 6:50:31 PM |
- Properstar Marketing
5 Tips for Responding to International Buyer Leads
Responding to international leads can be a tough job, especially because there are cultural differences and constraints that can slow the process, becoming an obstacle for real estate professionals. We all know that today's real estate business is not only local - but global. Buyers are coming from every corner of the globe. Travel is common (and convenient) and lifestyle also contributes to the real estate trends we are experiencing. Real estate agents are delighted and interested in getting foreign leads.
- Sep 1, 2018 5:02:46 PM |
- Properstar Marketing
ListGlobally brings worldwide portal marketing to the US
ListGlobally brings worldwide portal marketing to the US
ListGlobally, considered the world’s largest online source for available residential properties, is now operating in the U.S.
The company, based in Switzerland and founded in 2012, collects listing information directly from brokerages via multiple listing service (MLS) or customer relationship manager (CRM) integrations for distribution to “100 leading real estate sites in more than 60 countries,” according to a press release.
In essence, the service markets a single property across a network of foreign real estate portals, translating listing information into 25 languages.
- Aug 23, 2018 5:59:31 PM |
- Properstar Marketing
Global real estate portal network ListGlobally breaches US market
Global real estate portal network ListGlobally breaches US market
- Aug 20, 2018 5:52:59 PM |
- Properstar Marketing
