Are Chinese buyers coming back into the market?
Several months ago, when China was in a lock down, our enquiries spiked quite significantly. As mentioned previously, there are a few reasons for this.
Survey | Coronavirus and the International Real Estate Market
- May 7, 2020 6:31:28 PM |
- Properstar Marketing
An Agent’s Guide During the Coronavirus Pandemic
What You Can do During the COVID-19 Pandemic to Help Your Business Weather this Storm?
In a typical year, the real estate would begin its Spring boom right about now; however, 2020 will be no typical year. The Coronavirus pandemic has undeniably impacted the spring schedule, making it likely that real estate market activity is going to be pushed further into the spring and possibly into the summer months. With many people postponing (or cancelling) summer holidays and hundreds of millions being placed on lock down, buyers and sellers have been looking at properties online, even more so than they usually do. When society resumes its normal rhythm, and it will, pent-up demand will likely yield a surge of activity in the market. As a real estate professional, you’ll want to capitalize on this interest and hit the ground running. Make sure you are positioned properly through ListGlobally’s global listing coverage and integrated platforms to help you secure new business.
- Apr 27, 2020 6:58:39 PM |
- Shanna Mawer
How to Share Your Listings Report with the Property Owner
Your listings are published on ListGlobally’s Network? Congratulations, you are now reaching a large audience of international property buyers!
- Feb 21, 2020 5:22:21 PM |
- Properstar Marketing
How do You Develop a Successful B2B Marketing Strategy for Real Estate?
Real estate is one of the most challenging industries in recent times. But thanks to various innovative strategies and solutions, the industry continues to improve with each passing day. This is why marketing and advertising strategies for the sector continue to evolve as agents strive to be noticed.
- Feb 21, 2020 5:22:21 PM |
- Properstar Marketing
Miami Beach: A very active real estate market
As we are coming to our real estate season that starts October to April - Sales are setting record numbers, and the available inventory of existing properties for sale is experiencing a decline. But there are several area indicators that all point to significant growth patterns as sales are soaring and average sales prices are climbing steadily.
- Oct 16, 2019 7:13:32 AM |
- Properstar Marketing
5 tips to gain more mandates and sell more
In 2018, USA and Canada were on top 10 of the countries where foreign buyers inquired the most
Consumer traffic data recorded from listing performance across the ListGlobally network has shown that in 2018, Foreign consumers that displayed the greatest level of interest in U.S. properties were Chinese consumers at seven percent (7%). French consumers accounted for five percent (5%) of total consumer interest, and UK citizens made up one percent (1%) of total consumer interest.
- Jul 25, 2019 7:39:11 AM |
- Properstar Marketing
Why foreign buyers invest in the U.S. residential real estate?
Despite the political reality in the U.S., foreign buyers are still looking to buy properties. In fact, from April 2017 to March 2018, foreign buyers purchased $121.0 billion of residential property in the U.S.
- Jun 12, 2019 4:55:15 PM |
- Properstar Marketing
A new reports section to help you making decisions is live
- Jun 4, 2019 4:15:25 PM |
- Properstar Marketing
Top 5 real estate marketing trends for 2019
- Feb 26, 2019 12:31:33 PM |
- Properstar Marketing
3 Tips to Succeed in the International Real Estate Market
Succeeding in the International Market
If succeeding in the national market already requires a lot of work, working in the international market is even harder. The competition is fierce and it requires you to be different and to expand your area of expertise.
- Nov 15, 2018 7:14:34 PM |
- Properstar Marketing
Why U.S. Real Estate Firms Should be Investing in Global Marketing
- Sep 14, 2018 6:12:35 PM |
- Properstar Marketing
Why U.S. Real Estate Firms Should be Investing in Global Marketing
Global marketing
You haven’t missed the “global marketing party,” but you sure are arriving fashionably late. Global buyers have been fixated on securing overseas property investments for years, leading some markets to implement bans and increase taxes to curb interest.
- Sep 14, 2018 9:46:41 AM |
- Byron Burley
Why marketing your properties globally matters
Marketing your properties globally is vital in a world where there are no boundaries and barriers for international transactions. The number of international buyers is increasing everyday and according to ListGlobally study, real estate agents consider foreign buyers as highly important for their business development (83%) and 86% of the interviewed agents claims to work regularly with foreign buyers. In fact 43% say that the last time an international buyer inquired to one of their property listings, or attended one their open houses was in the last 7 days.
- Sep 1, 2018 6:50:31 PM |
- Properstar Marketing
5 Tips for Responding to International Buyer Leads
Responding to international leads can be a tough job, especially because there are cultural differences and constraints that can slow the process, becoming an obstacle for real estate professionals. We all know that today's real estate business is not only local - but global. Buyers are coming from every corner of the globe. Travel is common (and convenient) and lifestyle also contributes to the real estate trends we are experiencing. Real estate agents are delighted and interested in getting foreign leads.
- Sep 1, 2018 5:02:46 PM |
- Properstar Marketing
How to get more mandates in the real estate business
The market growth we have seen during 2018 has recommenced.
Agents will have a big smile about this, but we should not ignore the challenges brought by the geopolitical framework (with concerns moving from local to global), and that sellers will face a competitive market due to high demand vs the number of properties on the market.
- Jun 4, 2018 3:08:24 PM |
- Properstar Marketing
How to seduce your customers through your property description?
4 steps on how to improve your sales with a compelling property description
For real estate professionals it’s essential to have visibility and one way to do it is to know exactly what to write on a listing description.
We all love to be seduced and why would that be different when we talk about our customers or about the selling activity?
And how can you do it?
There is no need to write an academic essay, nor a poem to seduce your customers to let them know how awesome you are. Actually it’s quite simple.
1. Keep it simple and stop trying to look like the others
I bet you’ve already searched thousands of property listings and that you have an idea about what a property listing should look like. I even suspect that you already thought, “Well, if this works for them, it should work for me and I am on track!” WRONG. Here is your first lesson … don’t imitate, innovate!
If you are not different, you will get lost in the crowd and it’s so boring to look like the rest! Obviously not everyone is a Shakespeare or a Mozart but I will give you a structure that will help you start moving like Jagger:
Title: You only got a split second to get someone’s attention
Your title and your statement should be catchy and different. If you are selling a property to younger people why not try humor? Try finding a positive thing in every feature of the property.
Here are some examples of property titles:
Priced To Sell. This One Won’t Last! 2 bedroom apartment in the center of Boston.
Stop your kids from fighting. Give each of them a room. 4 bedroom villa with pool available to sell in Malaga!
Start planning your barbecue, move in today to this beautiful Villa in Albufeira! Available for sell.
Amazing apartment with 2 bedrooms and outstanding sea view that will make all your friends jealous. Available for sale only in Malibu!
Describe what are the customer is looking at, directly and simply. Give them a reason to click.
At this stage, you should try to answer the customer desires and the basic initial information you should include are the property type and its location.
Property description: be creative but also accurate and simple
Everyone wants to know what they are buying so it is mandatory to include the property description:
· How many rooms/bathrooms ?
· Property size and divisions size
· Location: neighborhood, schools, shopping, transportation
· Extras: garage, pool, garden, others
· Any recent updates or renovations
· Unique characteristics
Note that while you are describing those features, you can tell a story to your customer. Try to put your potential customer inside the property by showing them a lifestyle. Make them dream about it.
For example:
Welcome home! Upstairs you will find 2 rooms for your kids, and suite for you and your partner. The 3 existing bathrooms will be located next to the kids rooms, one will be inside your suite and the other will be downstairs next to the 20m2 kitchen. This way your friends won’t have the need to go upstairs and get the whole floor wet when they get out of the 15m2 pool you have outside. Your pool parties and barbecues will be renowned in this astonishing lake-view villa.
If you need to sell that property quickly, you can even go for the extra mile and offer, a discount or incentive: special financing conditions; administrative fees; etc.
Finally… cut the talk: Sell!
You should finish your description with a call to action which is extremely important to complete the sale.
If you think that a simple sentence like “buy now” will do the work - it won’t. People are driven by emotions so talk to people and get them get passionate about your listings.
Why not create a call to action like, “contact me now so we can schedule your barbecue”?
2. Speak your customer's language
Different people have different needs, so they will feel more connected to a description that goes straight to their personal desires and expectations.
If you are selling a family house please put the family inside the property (like the example we’ve seen before), but if you are selling a studio for a student, you can speak about it’s proximity to theatres or the university, and describe how that property will fit their lifestyle.
3. Be Smart
Don’t try to rip off your clients. Be fair and smart to sell it quickly:
- Price it right
- Promote it adequately
- Clearly state why your property is a deal of a lifetime
4. Optimize for SEO
What is this? Well most of your clients come from the online environment. So, you need to get noticed on this platform. If your property description is the first snippet of text Google will see on your page, make sure you consider including SEO-friendly phrases like:
“Save fuel. 2 bedroom apartment, close to transport and in city center, available for sale in Lausanne”. Your potential buyer will include these phrases in their online searches so Google needs to find them in order to present your listing to your customers.
Now that you know that selling, real estate can be pretty fun. Start practicing!
ListGlobally helps you reach international buyers
ListGlobally has you covered, providing access to a truly global audience and offering promotion across the largest network of real property portals available.
For more information on products and services, reach out! We want to talk to you!
- Apr 30, 2018 4:12:42 PM |
- Properstar Marketing
Real Estate and the importance of Data
The real estate business changes every day. We all know that we need to constantly adapt but… easier said than done.
- Mar 15, 2018 4:08:19 PM |
- Properstar Marketing
5 secrets to convert more international buyers on your listings
Getting attention and conversion to its listing is the starting point for any agent. This is true regardless the audience, local or international buyers. Plenty of advice are done to optimize listings: publish great photos, provide a full description, a fair pricing… but few are made to target foreign buyers specifically.
- Oct 26, 2017 4:27:15 PM |
- Properstar Marketing
